Mystic Monk Coffee

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Mystic Monk Coffee

The Vision

The future direction Father Daniel Mary has established for the Carmelite Monks of Wyoming is to expand function by procurring a 500 acre property that will become the new Mount Carmel. This property would be utilized to create a monestary, equipped to house 30 monks, a Gothic church, a covent for Carmelite nuns, a retreat for lay visitors and a hermitage. Father Daniel's vision is to expand the monastery by purchasing the Irma Lake ranch for the list price of $8.9 million. From his calculations you can determine that he has $250,000 (donated), and is forecasted to earn nearly $75,000 from Mystic Monk Coffee (MMC). There is also an unforseeable amount of donations that will be incomming from the
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Business Model

Mystic Monk Coffee strategy is a money maker. Realizing a net profit of 11% as well as the secure customer base with 150 million coffee drinkers in the US, the business shows the ability to generate income.
The business model of MMC is a web based business which also utilizes word of mouth. They will increase the production of the coffee by purchasing a new roaster and add additional streams of revenue with the wholesaling of their products to churches and coffeeshops. Mystic Monk Coffee delivers customer value by offering a high grade product using quality free trade/organic Arabica beans,several differnt options of flavor or roast, shipping directly to the costomer's door and a frequent customer club offering free shipping for puchases of 3 or more bags. MMC shows the ability to increase it's value by increasing the production of it's coffees, and all the resources such as quality coffee that have a specific meaning to the Catholic consumers along with the workers and equipment needed to create and deliver value to it's customers.


My analysis shows that the largest issue at hand is the lack of financial information such as; the cost of running current monastery and the projected cost for running a larger monastery. Also the profit outlines should be clearer to show a breakdown of profit to show how much revenue each stream is producing. The recommendation then would dictate that Father

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