Essay about Mystic Monk

1264 Words May 7th, 2014 6 Pages
“Mystic Monk Coffee”
Assignment Questions:
Q1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming?
Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has expansionary plans for both the Carmelite Order and for Mystic Monk Coffee. The expansionary plans for both are part of Father Daniel Mary’s vision to transform the small brotherhood of 13 Monks living in a modified former residence that is serving as the current rectory for the monks into a 500 acre monastery for the Carmelite Monks of Wyoming.
What is his vision for the monastery?
His vision for the monastery included increasing the size capacity of the Monastery for 30 monks, a convent for Nuns
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While Father Daniel Mary does have a concise vision as to his expansionary goal for the Wyoming Order of the Carmelite Monks quest to build a “New Mt. Carmel” I do not believe that he has a definite performance target strategy for achieving his vision. The case study explicitly stated that he was aware that his vision would require careful planning and execution, but there was no mention of a “detailed strategic business plan” on as to how Father Daniel Mary would turn his vision into a reality. Yes, he had sought to expand the operations of Mystic Monk Coffee outside of the niche market of focus marketing to the Catholics by branching into online sales with unique programs to increase sales, wholesales of the coffee and the sales of the product to both local churches and coffee shops. However there were still limitations on the production of the product; such as production schedules based on monastery worship practices, outside contracting in the secular world for commissioned sales of their product, equipment processing limitations and no indications of increased customer demand for the product from the information that was provided in the case study.
Q3. What is Father Daniel Mary’s strategy for achieving his vision?
The strategy that Father Mary is using to attain his vision of purchasing the Irma Lake ranch is using the Mystic Monk Coffee revenues with

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