NBA And Social Media

Being six foot four means I get a lot of stares and attention when I walk down the street. Most people will look at me in astonishment and say things like “wow you’re tall!” or “how tall are you?” when they see me. But the question I get asked the most from random strangers is “Do you play basketball?” Depending on what kind of mood I’m in, I answer in one of two ways. In both ways I tell the person asking “no,” but my attitude while doing so differs. Most of the time I find this question rather annoying. Just because I’m tall doesn’t mean that I play basketball, nor have I ever. It’s a question that I’ve gotten practically my whole life, but anymore I tend to spend more time thinking about the bigger picture behind it.

Along with the game, or match, as a whole being a factor in the social media changes, social media sites also help connect the athletes themselves with their fans. Social networking has become a large part in recruiting athletes at the collegiate level, along with their behavioral decisions while being a student athlete on campus. At the University of North Carolina, the scandal of a couple of football players posting inappropriate photos on Twitter became public due to UNC failing to monitor social media posts by their student athletes (Bowles np). Similarly, social media resulted in trouble for the University of Alabama after their decision to accept friend requests of potential recruits prior to the allowed date of contact (Bowles

Another way social media has affected the sports world is by bringing fans closer to the game. As a sports fan, I can agree that fans always want to feel closer to the game. That is why people still pay ridiculous ticket prices to attend ball games instead of watching them on TV in the comfort of their living room. Fans have an urge for that connection and closeness. They want to feel apart of the game. Social media sites provide teams and players the unique ability to directly connect with their fans. It used to be the closest you got to a favorite player was a post-game radio interview. Now, you can follow them on Twitter and have rare insight into their everyday world. Players use sites like Facebook and Twitter to give fan’s a behind the scenes look at what happens at home, in the locker room, and on the sidelines. Social media gives pro athletes the chance to interact and share data with fans in a way that was not possible in the past. Fans used to only know about a player from what they read in the paper or saw on TV (Van Schaik) . Now, fans can find out what their favorite player ate for breakfast or what music they are listening to. Fans have yearned for this kind of accessibility for years and now it is becoming a reality. I actually have friend’s that make it a daily ritual

I believe that the NBA’s popularity will continue. This is my thought because you have great athlete that are being drafted each year that continue to change to level

My topic is about the full impact LeBron James has had on the NBA and society. He is known as a modern-athlete activist, he has never been shy to express his thoughts on social issues outside and inside of the NBA. LeBron James has played such a major role in the Black Lives Matter movement. For example, in the opening of the 2016 ESPYs, LeBron mentioned all the recent police shootings that have been occurring, and expresses his feelings on how he wants change. My topic will also talk about the impact he’s had on the economy, not only the impact inside of the NBA but thing’s he’s done outside of the league. Overall, I’ll explain the overall impact that he’s had on the world, and how much of an influence he has been in the African American community.

In sociology, there are 3 paradigms. There is the conflict theory perspective, the symbolic-interaction perspective and the structural-functionalist perspective. From a conflict paradigm point of view, the essay would focus on gender and how the assumption that girls lack the same level of strength and stamina as men. The WNBA (Women National Basketball League) doesn’t get the same amount of respect as the males do in the NBA (National Basketball League). Another issue could be that the NBA players have a higher annual salary than an average teacher. A structural-functionalist approach could be focused on how it creates jobs (the NBA) and academically too. Basketball could also be focused on how

NBA Cares foundation was started in October in 2005, with David Stern the former NBA commissioner. It was made for the teams and the players to help those in need. Since October 2005 when NBA Cares was launched the league and teams have raised more than $270 million for charity, provided more than 3.5 million hours of hands on service, and built more than 995 places where kids and families can live, learn to play in communities all around the world.

“The number of coaches and teams who don't allow players to use social media has decreased in recent years[…]as coaches realize that many players will use them anyway(Deshazo 2).” Social media has become one of the easiest ways to speak your mind and have your voice heard. However, with power comes responsibility, if athletes are not extremely careful about what they choose to announce, it can be dangerous for their career. There has been a numerous amount of cases where an athlete post or says something that they should not have and it costs them their career. Social media can be dangerous for athletes because it can ruin their good reputation and it can become a huge distraction to their career.

Social media has taken the world by storm for the last couple of years and because of that a lot of major league sport teams have needed to revise or make up a brand new social media policy for their players to adhere to. Many major league players, no matter the sport, love using social media to primarily interact with their fans and with social media growing, having stricter policies on the professional players are needed in order to have control of some of the things that are being said on social media. In March of 2012, the Major League Baseball (MLB) association constructed a new social media policy, which consisted of two different policies, one for the major league players and another one for minor league players. For this paper alone,

This year's NBA rookies won't revolutionize the league like the class of 1984, which featured Michael Jordan, Hakeem Olajuwon, Charles Barkley and John Stockton. Chances are, it won't upset basketball's cultural applecart like Allen Iverson and Kobe Bryant did in 1996. Nor can it be expected to usher in a new era of talent to an Association in transition, as LeBron James, Carmelo Anthony, Dwyane Wade and Chris Bosh did in 2003.

In the 1970s the NBA was a parity it had all players to be treated equally. The 70s had a mixture of great players that were striving to be one of the best and they did accomplish that by becoming great in their respected teams. All decades past and present have their teams. The 1950s had the Minneapolis Lakers dominating most of that decade. The 1960s had been dominated by the Boston Celtics led by the great Bill Russell winning eleven championships with the Celtics. The 80s was dominated by two dynasties the Los Angeles Lakers and the Boston Celtics with the Lakers coming up top on most of them. The 1990s the Bulls dominated most of it. It was led by the G.O.A.T himself Michael Jordan. In the present time the NBA is being dominated by the Golden State Warriors led by a group with Steph, Klay, Kevin, and Draymond. The 1970s didn’t really have any team to dominate that decade it was very well balanced their were 8 teams that came out victorious in that decade. There was no Back-to-Back champions that decade and it was most by any decade.

I believe if the Lakers used this strategy they would be able to generate even more of an interest since fans would be able to see a player’s genuine reaction than just of a reaction facing the media. My last recommendation would be for the Lakers to strengthen their main weakness by using each social media tool to its individual strength. While Facebook can stay informative since it executes all strategies with only one tool. Their Instagram can be used better by continuing the “I am LA” campaign, then adding an “Uninterrupted” like segment. On Twitter, instead of tweeting the same information as other social tools, they can show a little more personality while they live tweet during the game.

The NBA today has some of the best players in the world. It is the most popular basketball league in the entire world. The teams are stacked with talent throughout the entire league. The talent has increased tremendously since past years. Throughout the NBA’s history there has been some great teams. Arguably, there hasn’t been a team better than the 95-96 Bulls.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

ONLINE STREAMING IN SOCIAL MEDIA AND BROADCASTERS’ RIGHTS STUDENT ID: 140494332 8/3/2015 SUPERVISOR: PROFESSOR GUIDO WESTKAMP Word Count: 14900 TABLE OF CONTENTS 1. INTRODUCTION 2 1.1 Social media and emerging applications 4 1.2. Broadcasters’ concerns over emerging social media applications 5 1.3. Consideration of public freedoms within broadcasters’ rights 7 2. SCOPE OF RIGHTS OF BROADCASTING ORGANISATIONS 8 2.1.