NCAA March Madness Tournament

College sports also known as the greatest source of entertainment known to man this era. There are several types of sports ranging from non- physical to the most physical contact sports. Each sport takes sacrifice and dedication to be able to perform at your best knows matter what level. The NCAA is a million dollar business that lets student athletes show their athletic ability and skill toward other individuals. That is the main reason for the creation of collegiate sports, but not to downside the meaning of entertainment. Controversy of paying these athletes is a big deal at the moment. There have been many scandals of athletes receiving direct pay under the table that is not included in their financial aid or scholarship. Paying the

The popularity of college sports has risen tremendously throughout the years amongst Americans. The passion to watch college basketball, football, baseball, and other sports has generated billions of dollars to the NCAA (National Collegiate Athletic Association) and to various athletic programs throughout America. Even though, colleges are raking in millions of dollars from their sports teams. “Last year 's National Collegiate Athletic Association ("NCAA") basketball tournament generated over $70 million in gross receipts” (Goldman).The NCAA prohibits payments, beyond educational scholarships, to athletes who are the source of these revenues. College athletes spend countless number of hours in their sport every day by attending long and tiresome practices, workout sessions, and film sessions whilst balancing their academics, but do not receive any payment for their efforts. Athletes are putting their lives and careers in danger during practices and games by being vulnerable to any type of injury that might end their careers, and many of these athletes are not provided any type of medical insurance to fund their injuries. Colleges need to realize that athletes often feel exploited because while they generate revenues, they are scrounging to meet their basic necessities and sacrificing their academic and professional careers. Many college athletes, professional lawyers, and sports analysts have taken various initiatives to help

March Madness collegiate basketball tournament, hosted by the National Collegiate Athletic Association’s (NCAA) tournament, generated “7.5 billion dollars in revenue over the past decade,” through advertising alone (Chupka, 2016). Currently, this year 's 2016 March Madness tournament is projected to make over “1 billion dollars” (Chupka, 2016). The NCAA is counting the cash, lots of it,” stated financial analyst Kevin Chupka. Does this solicit the view that the NCAA is a money-hungry organization? Through extensive research as a group, we will be collectively addressing the intrinsically paternalistic view that the NCAA has portrayed to all athletes and spectators alike. We will be focusing on the origin of the organization, motivation for implementation, specific divisional separation, financial asset allocation analysis, and the social stratification of the National Collegiate Athletic Association.

Last year the League of Legends finals alone brought 40,000 people to Seoul, South Korea.(xx Pittsburgh Post-Gazette Paragraph 5) This isn’t counting the thousands at home who watched using streaming services. The teams also attract sponsors. The company DXRacer USA gave Robert Morris University a free chair which normally costs 349 dollars. Finally, eSports are one of the fastest growing sports ever. The quote, “The eSports scholarship program has been featured by ESPN, NPR, HBO’s ``Real Sports`` and a variety of other newsgroups.”, shows this. (xx Pittsburg Post and Gazette Paragraph 3) The only other sports to get this much attention to get this level of attention at the college level are men's basketball and men's football. Video games are fast on the rise in the world as the world moves toward a more technology dependent society. Estimates put video game spectators at 19.4 million by 2020.

College sports coming to an end with another emotional chutes and ladders match between the best teams within the NCAA. March Madness knocking at the door, along with a overwhelming “$11 billion for three weekends” that these teams pull in for NCAA (Michael). You have the best athletes in college competing in one of the most vigorous sports competitions in the USA. Now exactly how much do these athletes get paid for bringing in billions of dollars and putting on these shows for thousands if not millions to watch? Absolutely none of that is given to them not even a penny. There payment is the $5,000 to $10,000 scholarship that some of them have. Video games, ticket sales, advertising, and merchandise

From what was originally an eight school tournament, the NCAA Men’s Basketball Tournament has ballooned to 68 Division I schools. Deciding who is worthy, from over 300 division I colleges, is a difficult process. The final decision rests with the NCAA Selection Committee. Here is how that committee decides on which schools are worthy to make it to March Madness.

As winter comes to an end and spring approaches, so does the National Collegiate Athletic Association's (NCAA) March Madness frenzy. Since it's inception in 1939 this tournament has gained increased popularity among gamblers and fans alike to become the second most popular tournament in the US after American football's Super Bowl. Every year the madness begins the second week of March and ends the first week of April. Millions of fans across the states eagerly watch as 68 teams race to win college basketball’s biggest prize. This paper will look closely at two of NCAA Division I teams, the Oklahoma University (OU) Sooners men’s, and the Texas Longhorns (TL) women’s programs. It will first break down the tournament revenue brought in to the

The champions of the 2015 NCAA March Madness Tournament were Duke University Blue Devils but they were not the real winners: the NCAA truly won. The NCAA is a “non-profit” organization which is “...dedicated to safeguarding the well-being of student-athletes and equipping them with the skills to succeed on the playing field, in the classroom and throughout life.” (NCAA.org). The NCAA regulates college sports, enforce rules and organize college sporting events. The NCAA more or less performs as a professional league’s governing body would do except one major thing, paying its moneymakers. Now is the time to pay college athletes because most live under the poverty line, the NCAA has enough money to, and the athletes are being taken advantage of.

The revenue of college football and basketball programs make more than the NBA does yearly, making around 6 billion in revenue yearly. After all of that money that these colleges and teams are making, these athletes do not see a penny of that revenue. The coaches on the other hand do see a lot of that money. In 2015, the Alabama Crimson Tide made around 143.3 million dollars in just one season alone. The coach alone made 7 million dollars, but the athletes did not get any of that money. March Madness, the biggest college basketball tournament around the United States, makes 770 million dollars in 3 weeks due to TV rights

How did March Madness become such a symbol of collegiate sports? A history of exciting games, with a platform that allows everyone to be a fan, and by utilizing key marketing tools to elevate its brand. Of the various marketing platforms, the NCAA has directed much of its attention to the media aspects of its existing relationships that provide exposure world-wide.

#1 and Florida State #2 at seasons end, despite the fact that Miami was ranked #2 in the both the AP and the coaches poll and had beaten the Seminoles (Florida State) during the regular season." Ranking problems like that one that happened in 2000 are why the BCS system should modify to a playoff system. "The BCS is a somewhat confusing and often controversial system" (Vilona).

In 1998, Gonzaga was on the brink of closing down, with a $1 million deficit, due to low numbers of enrollees. It was not until their basketball team was able to make it into the NCAA March Madness tournament in 1998, that their name became heard by prospective college students. 700 freshman students enrolled after they were in this tournament. After getting even further in the tournament the next year, 900 more students came. (ESPN). Gonzaga began to earn more and more money because of their team. If teams were able to pay for skilled players to join their team, they would get stronger and have their name heard. There would be more success stories similar to Gonzaga’s. With smaller schools growing, the competition would increase, and there would not be one powerhouse team that controlled the

As a nonprofit the NCAA is often not compared to large companies even it makes comparable revenue. All television and video game revenue, as well as ticket, jersey, and souvenir sales made from college athletics all go to the NCAA, the conferences, the athletic departments, and the coaches. In fact, one study suggests, “Men’s basketball and football combine for $6 billion alone” (Mondello, Piquero, Piquero, Gertz & Bratton, 2013). None of that revenue goes directly to the student athlete even though the NCAA surely has enough money to do so if it chooses. USA Today writer Bruce Horovitz states in his article, March Madness Evokes Marketer Madness that, “The NCAA men’s basketball tournament generated $1.15 billion in television ads in 2013, well beyond the revenue generated by the NFL and NBA playoffs, according to ESPN” (Horovitz, 2014). Marc Edelman, a professor at City University of New York takes it a bit farther in his article The Case for Paying College Athletes, and claims, “The college sports industry generates $11 billion in annual revenues. Fifty colleges report annual revenues that exceed $50 million. Meanwhile, five colleges report annual revenues that exceed $100 million” (Edelman, 2014). In contrast, during the 2014-2015 season the NBA grossed about $5.18 billion in revenues according to Forbes Magazine, which was a league record high. The NCAA revenue money is also not evenly distributed among the schools, as top tiered athletic programs tend to make more money

1981 NCAA Men's Division I Basketball Tournament 1981 NCAA Division I Men's Basketball Tournament Champions Indiana (4th title, 4th title game, 5th Final Four) Runner-up North Carolina (5th title game, 8th Final Four) Semifinalists Virginia (1st Final Four) LSU (2nd Final Four) Winning coach Bob Knight (2nd title)

The towns were noted as pre and post game parties for the NCAA tournament; they were cross-promoted through digital media. Fans were lured into these parties that had tons of games available, and prize give ways. While games were