preview

NCAA Public Relations

Good Essays

NCAA Public Relations and Image Crisis
Brett Sousa
Bridgewater State University

Author Note
This Paper was prepared for Communications 226 Public Relations Crisis Project Spring 2015

NCAA Public Relations and Image Crisis
Introduction
Public Relations Problems/Crisis
Many organizations have experienced some form of public relations problem or crisis. The severity of these public relations problems can vary from very minor to very serious. A public relations problem can arise from a number of areas including leaked information about the practices of a company that could be damaging to their business or sales. In addition a public relation crisis could be dealing with a human resource problem or exposure of poor treatment of employees …show more content…

Examples that will be dissected include the athlete pay controversy. The athlete pay controversy involves the payment of student athletes, especially Division I athletes that gross the NCAA and schools a tremendous amount of money. In addition we will look at the NCAA handling of a recent decision that has snuck under the radar of sorts. This decision is the case of the NCAA ruling a Division I running back for Baylor University ineligible. The suspended athlete accepted assistance because he was homeless. Another aspect to be discussed is the generally puzzling decisions made by the NCAA, and their outdated rules and …show more content…

With the rulebook being so outdated, many of the rules that are enforced and followed make very little sense. In addition, often the rulings are based on ancient rules over what is actually right. What is actually right appears to be done very little in many cases that involve NCAA decisions. The NCAA has suspended or deemed ineligible countless athletes over questionable rules and violations. The NCAA, which also has the power to issue sanctions to schools and programs over rules violations, issued sanctions to one of the biggest Division I football programs in the country over a questionable rules violation. The school provided students with recommended books for their academic classes, but according to NCAA, the school may only allow scholarships to purchase textbooks deemed required. This is an example of lacking common sense and failing to recognize how obviously wrong a rule like this is. This particular penalty is essentially punishing a program for trying to enhance and further the education of its student

Get Access