NCSOFT CASE ANALYSIS Essay

• To enter the game industry is difficult because new entry should possess high technology skill, high capital and well distribution, it’s not easy to new entry.

The lifestyle of a hardcore gamer is to be antisocial around human beings, but through the connectivity of the Internet to be social and build friendships and relationships through video games. Xbox has created a live chat while playing video games to verbally speak to the gamers or instantly chat. The social class gamer is divided by the income category that they fall on. Upper and middle class have the ability to spend money on new consoles in the gaming industry, while the lower class does not have the funds to invest in all of the new consoles that are released. The most important key point of the demographic component is the behavior of a gamer. It is important to have a strategic target plan for any new consoles; however, behavior gamers are the marketing targets to any new innovation. Behavior gamers are the most loyal consumers and it has a significant amount of the profitability to the company. As a result, the three different components makes up the target market and is very crucial to be strategic with the plan and know the potential

The CanGo Company had experienced many obstacles and conflicts during the development of the proposed online gaming services. It is imperative for CanGo to review or to identify any problems that could threaten the company’s future goal. First of all, All team management of the company need to have a clear vision about the company’s long term planning, and analyze very carefully what audience would be targeted for the online gaming services. Also CanGo needs to perform a reliable analysis about their financial status, and making sure that they have the equipment is fully functional and available necessary before they start on new online gaming project. CanGo should also consider that each staff is fully aware about the CanGo’s mission, and this would be a positive way for the company to successfully achieve its goal.

Ques 1: Draw a detailed process flow map of the current process at receiving Plant#1. What is the capacity of each operation in the process?

Sometimes it seems like the computer game industry is dying, crushed to death by its own bulk. Every year more and more gaming companies get gobbled up into huge conglomerates like Electronic Arts, companies that mostly put out trash that is technically and visually impressive, but devoid of concept and content. However, there are some small gaming companies that buck the trend. While mostly just small groups of programmers and artists, some are huge unions of fans who, irritated with the dropping quality of computer games, have decided to use the power of the internet to get together and to produce games tailor-made to their personal preferences.

Although NGS’s unique content and sound leadership have led to its previous success, new developments in the digital space have surfaced cultural and structural deficiencies. One of the main weaknesses is a lack of coordination. This weakness is the Achilles’ heel of the organization, and proves its detriment when applying the Market Advantage, Parenting Advantage, People, Difficult-Links, and Flexibility Tests (1, 2, 3, 6 and 9 respectively). Looking at the Market Advantage Test, it appears that there is sufficient management in place to oversee each of the market segments that NGS competes in; however, there is poor communication across the groups, making it difficult to collaborate and maximize the profitability of each. Similarly, when administering the Parenting Advantage and Difficult-Links Tests, it is clear that Link and Leverage Propositions are not used by NGS. The current organization fails to coordinate the efforts of each unit, and therefore cannot leverage the strengths of each, without potentially diminishing the efforts of the others. According to the case, “Low awareness of initiatives and projects led to overlaps, brand

The paper gives some information about positioning that one of the main elements of Marketing Mix and SWOT analysis of Nintendo Wii and it’s main competitors Sony’ Play Station 3 and Macintosh’s Xbox 360. The paper describes Nintendo Wii’s three main personas, represents them on a positioning map and adds competitors on it. The paper discusses how being the first to launch a radically different console gave the company its competitive advantage which it then translated into its promotional strategy. The paper concludes with a recommendation for next launch for Nintendo.

In 2008, prior to the EA-Origin, one of EA Online’s first strategic steps in their direct to consumer initiative was the acquisition of Rupture for 15M USD. (Schonfeld 2008 - Techcrunch) EA hoped that Rupture was going to lead the charge in building a EA gamer community that is be the first step in selling EA games directly to consumer. It is important to understand the history here to further analyze influences in marketing objective setting within this organization. To set the stage, Rupture’s offering was purely that of new social technology. Their technology platform allowed gamers to see what their friends

The mobile game industry is in the worst state in the past few years. This is because bargaining power of customers is at all times high (due to availability of unlimited free gaming options), the degree of competitive rivalry is intense (due to lowering of barriers to entry by iPhone Store and Google Play) and suppliers’ power is moderate (Fields & Cotton, 2011). The main problem of almost all modern mobile games is to find a sustainable revenue model.

Branding research and execution company, Stealing Share echoes the idea that brand equity can be differentiated between primary brand and different platform brands. Their analysis highlights Nintendo’s successful attempt to invigorate waning brand equity with the departure from traditional game console design and acquiring of new demographics (Stealing Share, 2010). Their analysis goes further though in detailing that shifts amongst primary brand and secondary brand the difficulties faced by gaming consoles. This problem highlights brand equity as a necessity amongst consoles due to the proliferation of titles across many platforms and the losing proposition of “strategic pricing, speed to market and a wing and a prayer” (Stealing Share, 2010).

Improving the functionality of any industry’s supply chain sets up corporations for profitable and triumphant operations. Sony, one of the world’s leading players in gaming and entertainment, has shown that their innovative and artistic approach has contributed to their success. To further the company’s accomplishments, focusing on profits, we have established the goal to decrease COGS by utilizing more sensitive approaches by 2% while increasing Game & Network Services sales by 2% over the next 2 - 4 years. With our selected strategies, we believe that this goal is within the achievable realm, setting a path for long-term future success.

This has been viewed by stakeholders to be a green area of product line that can be principally marketable on the web online. Project Manager of Fantasy Games contracted a consultant architect to design software architecture to reflect the vision and blueprint of the organization in the view of releasing the product within a stipulated timeline as stated by the stakeholders. The new software will replace existing system and will bring to Fantasy Games new employment realities and extension of the product line.

Alphabet games need to supply customers with a quality product and service is the primary culture value. The case study shows that more than good looks are needed to make great video games, this shows that quality is very important and strive to stay ahead by investing in developments to advance their products. An example of this is also shown again in the case study; As video games have become more life-like, the company has pursued the concept that the games world may also react in a realistic manner. The work hard play hard culture will have a positive effect on the management approach at alphabet games. The case study shows that the need to align to the principals and ethos at Alphabet games has been a primary concern when requiting, but the underlying need for passion and quality has always been a minimum requirement in staff. This type of culture is characterised by high levels of activity, employees are motivated by the lower risk decisions and fast feedback on their performance.

One of the important aspects of gaming is internet gaming. There are lots of gaming sites in the internet with millions of active players. Players need to subscribe to the game in order to play the game and for subscription, players need to pay money. According to the Paul Tassi (Aug 5, 2015), ‘World of Warcraft’ has 5.6 million subscribers and their 2nd quarter revenue for 2015 was more than $759 million. The number is astonishing. People are spending more and more time on these kinds of game every day.

According to Loh, Sheng, and Ifenthaler, (2015), the mobile game industry forecast is to bring in over $22 billion in terms of revenues this year alone. The mobile games sector has lately become an important digital gateway for major gamers and publishers with mobile games accounting for huge segment of the monthly spending among digital gamers in the US only. This astronomical rise and acceptance of reality-based mobile games through such media like social and mobile networks have made it easy to enter the industry unlike there before.