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1. (TCO A) The relationship between speed of innovation and product obsolescence is (Points : 5) direct (as innovation speed increases, products become obsolete more quickly). inverse (as innovation speed increases, products become obsolete more slowly). indirect (there is an effect, but it cannot be directly determined). nonexistent (there is no relationship at all).

Question 2.2. (TCO A) Which of the following products would be considered novel? (Points : 5) A detergent advertises that it can remove spots. A company announces it has produced a recreational hovercraft for sale in toy stores. A cell phone company announces that it now offers text messaging. A college
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Question 11.11. (TCO F) If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can (Points : 5) lose a significant number of customers. introduce the next generation product while continuing to reap profits from the current product. prevent competitors from achieving a significant technological gap. just use deployment as a mechanism to earn revenues from its innovations.

Question 12.12. (TCO F) Which of the following is an advantage of making a new generation of technology backward compatible? (Points : 5) Consumers will have to buy completely new complements. Consumer switching costs may be lower because they anticipate using their existing complements. Competitors will be unable to imitate the company's strategy of making the technology backward compatible. It is typically less expensive to make a new generation of technology backward compatible than to not make it backward compatible.

1. (TCO A) In the opening case, Honda was developing both hybrid electric vehicles and hydrogen fuel cell vehicles. Which do you think would take longer to diffuse through the market and why? (Points : 40)
A hybrid electric vehicle (HEV) is a type of hybrid vehicle and electric vehicle which combines a conventional internal combustion engine(ICE) propulsion system with an electric propulsion system (hybrid vehicle drivetrain). The presence

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