NFL 50 Green Initiatives

This advertisement was played during the Super Bowl, so the Snickers company knew how important it was to make a great advertisement in order to keep the audience as entertained as possible. Since the Super Bowl is always such a big event, it would have the potential to draw millions of new customers. The incorporation of football in this advertisement keeps the attention of viewers, while showing off the Ethos and Pathos appeals to get the Snickers Candy Bar the endorsement they desired. Although Snickers is a very popular brand of candy already, utilizing the chosen celebrities and the time in which they aired it, adds to the desire of a Snickers Candy Bar.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

Rule changes in the NFL have been made throughout the history of the league to improve the game, make it more exciting and reduce the risk of injury. Safety rules are one of the most important and effective ways in which the NFL and its owners can help protect the health of players. By helping to identify, promote and enforce safe on-field conduct (in concert with off-the-field education and policies), the league seeks to preserve both the health of players and the integrity of the game.

Team fandoms are one of many advantages sports teams in the NFL use to ease the financial load on their stadiums. In 2006 the Arizona Cardinals team officials decided

Companies using multiple advertising strategies to make people continue buying products. In the video “The Story of Bottled Water,” Annie Leonard addressed that companies need to sell more and more products to keep growing. Americans almost consume half a billion bottled water every week, and it is enough to circle the earth five times. Annie mentioned the term, “Manufacture demands” - the companies using advertising strategies to make people think they have to spend money on products they do not need, or they already have. Bottled water companies claim that the tap water is not sanitized and unhealthy for the human body. Therefore, people got scared to drink tap water at home. They are rather paying thousands of times more for a bottled water even it is free to drink tap water. Water bottle companies are seducing customers by putting images of mountains and rivers to convince the buyers that the water is safe and clean. They promote that it is an economical way for people to consume plastic bottled water because the water came from natural resources. In fact, tap water is the primary sources of most of the bottled water, and the bottles are not

The Dallas Cowboys, America’s football team, one of the most well known professional football franchises in the sport’s history. The Cowboys own five super bowl titles, which were won in ’71, ’77, ’92, ’93 and ’95. They are also home to 19 renowned individuals who have been inducted into the NFL Hall of Fame including standout football stars Tony Dorsett, Emmit Smith, and Troy Aikman. Established in 1960, the Cowboys have been a dominating force on the field and still continue to produce to this day. Forbes wrote, “The Cowboys franchise value reaches over 1.85 billion and are listed as the third most valued sports team in the world”, (Page 1). With all of this hype and world wide recognition the powerhouse from Dallas needs a venue just as

On September 8th 2014 NFL team, Baltimore Ravens terminated Ray Rice’s contract after he was captured via elevator surveillance assaulting his then fiancée, now wife in February. The video outraged the nation and the public questioned NFL Commissioner Roger Goodell’s knowledge of the entire situation. In turn, the NFL gave him the light punishment of a two game suspension. Many people argued that although Goodell previously issued much heavier fines for issues such as substance abuse (Elliot, 2014).

An article from Unwater.org and Home-Water-Works.org explains how about six to eight million people died each year due to not having access to clean drinking water. More evidence by Home-Water-Works.org shows that the average American used about 17.2 gallons of water in a given shower. Everyday 5.5 billion gallons of water is used and with that amount of water you can supply those eight million people for 1,380 days and that’s only the amount of water used in a shower per day in the U.S. Given the conservation of water and donation, we can save millions of people. If half a gallon is needed a day and with the donation of about $50 a day, and given half a gallon of water cost about .61 cents, we can save 164

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

Enormous amounts of water in America is lost in everyday hygienic use. For example, taking a shower. A shower can last from 5 to 10 minutes, which is equivalent to 100 gallons a day. Enough to fill a swimming pool! However, taking a 3 to 5-minute showers a day is just as effective as taking a 10-minute shower. Therefore, water is conserved. Also, water can be wasted when someone washes their hands. As a result of water not being used when needed. A great deal of water can be saved by only turning off the water while applying soap, and only washing hands for 25

My group members and I are all on the same page of when we are meeting with our point of contact for the NFL 60 Challenge. Once we meet with the principle of Farmdale Elementary, we will have a set time frame for when the program will start, and what time we are required to be in the elementary school. Not everyone will be able to attend the meeting with the principle of Farmdale Elementary, but we will keep our group members updated on any news from that meeting. Since the NFL 60 Challenge does not officially start until the end of February, my group members and I have had constant meetings about who is available for what days in order to reach children who will participate in the NFL Play 60 Challenge.

PepsiCo’s biggest area of struggle is within the environmental realm. Although the company has stated to be water conscience, not all water usage is being

The goal was met four years ahead of schedule which has allowed PepsiCo to save fourteen billion liters of water in direct operations in 2012, which equated to more than fifteen million dollars in water cost savings. (Environmental Sustainability)