NHL Marketing Essay

high ticket prices to go to hockey games are the ones in the middle to upper class who

Or praise the dedication of each teams “Beer Guy” who each week without fail provides the best of the best beers to be found. But more so explain that although they may be slower and skate with more injuries, old-timer hockey is just as respectable as playing junior. For them, hockey is not just a sport it’s a commitment, it’s a lifestyle and a dream in which many continue to pursue even once their prime years have come to an end. Midnight Hockey aims to contribute to the cultural and emotional understanding the Canadian addiction that is

In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.

The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs, however, they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three teams in the league, but still faced many challenges.

Sometimes it is easy to forget the game played on frozen ponds and backyard rinks, and get lost in the overwhelming professional sport known as hockey. However, we strive to remember that hockey became Canada's game because it made our never-ending winter months more bearable . The game gradually became a sport, then an entertainment industry. It seems like the lockout was one of the biggest news stories of the year. Part of the amazing nature of the game is that it's origins are fairly vague. However, we always remember that hockey is our game. It may not be our official sport, like lacrosse is, but hockey is what Canada seems to be most well-known for, and it continues to have immense influence on our free society, with its unique style

Understanding the sport fans of Portland is a very important part area of having an NHL expansion team. This issue could potentially have a significant impact on people’s attitude towards an expansion team coming to Portland. We to gather the most information from the most important sources. The team representing the Portland NHL expansion team has a problem and that is they don’t understand who their fans are or could be. Our team wants to propose two ways to better understand potential fans and that is a detailed survey and an observational study done at both Portland Trailblazers and Portland Winterhawks games. The survey will consist of randomly selected residents of the city, it will be available online and on mobile devices, the

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Hockey first started in Canada in 1875 when Canada was becoming a nation and forming a cultural identity (unit2). Canada was beginning to transition from a rural environment to an industrialized society and hockey was the new modern sport that was up and coming (unit2). In the late 1800’s hockey was first sought out to control the lower class by encouraging a more active and healthy life style by playing sports. In this time period, hockey was intended to eliminate gambling, alcoholism, and poor health choice during leisure time (unit2). Thus, hockey first stared out to be a sport that was meant to shape the identity of the Canadian society in a positive manner by reducing unwanted behaviour, but as society continued to change to a more urbanized environment, Canadians shifted there focused to the importance of masculinity

Professional hockey players eat, sleep, and breathe the game. This passion breeds a rare type of diehard fan to follow the sport. The game of hockey is over 100 years old and fighting is one element that has kept players engaged and fans hooked throughout the years. The first indoor hockey game was played in 1875 and the NHL was formed 42 years later in 1917. In 1922, fighting was added to the rule book as a regulated aspect of the game. Looking at the history of hockey shines a light on the players and fans’ passion for the game. Hockey fights should stay in the game for the protection and safety of skilled players, rivalries between teams, and finally because it's a unique part of the sport.

Hockey fans are the root of the racism in hockey. For many decades Canadians have known hockey as being their national sport. There are black Canadians, Asian Canadians, and Aboriginal Canadians. What are the differences between those Canadians citizens but the pigment of their skin? There is racism in hockey it is just not as clear as other forms of racism. Canada is so welcoming and is a very diverse counrty. Hockey fans are so cruel and reluctant for change in their world. The focus of this paper is on the lack of diversity in hockey. What will be examined is the "differences" between black and white people, society 's perception on hockey, Canada 's history with the sport and diversity. The overall question is: is it the sport or is it the people?

As a result of the effect that it has on the Canadian economy, hockey should be named Canada’s true national sport. Accounting for roughly one-third of the National Hockey Leagues ticket sale revenue, the seven Canadian hockey teams have a much larger market than the 23 American teams. Not including the newly added Winnipeg Jets, the six Canadian teams account for 31% of the $1.2 billion (U.S) sales ticket revenue of the NHL. This means that $341,000,000.00 (U.S) is contributing to the Canadian economy annually. The Toronto Maple Leafs has the largest franchise revenue at an estimated $119,000,000.00. The ticket revenue of the Toronto Maple Leafs is the highest in the NHL at $1.5 million per game. This is an astonishing amount in comparison to the Dallas Stars at $660,000. The construction of sport facilities could cost upwards to over $1 billion (U.S). With this in mind, Canadian hockey facilities (e.g.: the Air Canada Centre in Toronto, Ontario) revenue millions of dollars annually and creates thousands of jobs. Costing $265 million to build, the Air Canada Centre generates revenue of nearly $23 million annually. Additionally, large Canadian sponsors such as Air Canada, Molson Canadian, and Tim Hortons

As a University of Delaware student, I will feel most comfortable with the academics and the ice hockey rink. My high school is very rigorous academically. There have been many nights where I have had a lot of homework and studying to do. Although I found it challenging, I am very organized and have become accustomed to a heavy academic workload. Therefore, I think my high school has prepared me well and I will be ready to meet the challenges at University of Delaware. When I am not hitting the books, I will be trying to hit the ice as much as I can. I have played ice hockey since I was ten years old. I love everything about the sport and have spent many hours on the ice. I had the opportunity to play in a tournament at the University of Delaware a few years ago. Although I won’t be playing Division 1 hockey, I look forward to continue skating perhaps with club or intramural level hockey.

One of the fundamental problems with Canadian hockey teams competing with their American counterparts is that Canadian teams pay all of the player's salaries and travel are in American currency. However, all the revenue from ticket sales, concessions and advertising is in Canadian currency. American teams have an advantage over their Canadian counterparts because all the money that was created from ticket sales, concessions and selling advertising is one-third more than what Canadian teams will make. This is because of a weaker Canadian dollar, 69 cents to one American dollar, means that Canadian franchises will always make one-third less from basic franchise profits as long as the Canadian dollar stays the same. "The teams are among Canada's fewest businesses that pay most of their salaries and expenses in U.S. dollars out of revenue earned in depressed Canadian dollars" (May p 2). This is a problem because the weaker Canadian dollar makes it harder for these franchises to run day-to-day operations (Duhatschek 7). "The result is

Ever sense I was a young girl I’ve been really into physical activities. At the age of five I started skating and instantly fell in-love. At the age of six my dad enrolled me into hockey, and from that point on my life has never been the same. I’ve had numerous opportunities in sports such as: winning gold and silver for U18 Team Canada hockey, and getting a scholarship to Wisconsin University to play on the women’s hockey team. Although these moments are surreal, it is not only the moments that I remember but the mentors and teachers that I have been fortunate to meet along the way. These coaches have not only taught me the game but have also taught me life values such as: teamwork, leadership, discipline, time management and much more. Without hockey, and sports in general I don’t know where I would be today, but I do know one thing and that is without sports I wouldn’t have met all the amazing people that helped guided me towards wanting to become a physical education teacher. Sports have always been a huge part of my life, and I am blessed to have sports guide me through life. Thus, I want to become a teacher to help kids have the same opportunities that I had growing up.

Sports have been and will continue to be an influential factor on cultures around the world. Soccer is influential in Europe, Football influences The United States and for Canada it would be hockey. It was created in Canada and continues today to be a dominating part of Canadian culture as “the sport and national identity are inextricably linked” (Brunt). You could ask almost anyone in Canada if they knew who Wayne Gretzky is or if they have ever played any form of hockey, and undoubtedly you would hear them say yes more often than no. Hockey influences all ages, from youth signing up for minor hockey, to adults taking their children to a game or even the older generations sitting in front of their television in hopes that the Toronto Maple Leafs will beat the Ottawa Senators. The examination of these cultural influences allows the argument to be made that hockey can in fact be deemed “Canada’s game” (Holman 153).Through investigation of the amount of youth that participate in minor hockey, the statistics involving the amount of professional Canadian hockey players and the success that Canada has achieved in the world of professional hockey, such as the Olympics, NHL and IIHF World Juniors, it will become evident that hockey is and will continue to be viewed as “Canada’s game”. (Holman 153)