NIke Marketing

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Adult overweight and obesity have become a worldwide issue that has very dangerous consequences on health. World Health Organization defines obesity as the “epidemic of the 21st Century”. WHO reports show that 1.9 billion people with 18 years age and older are overweight, and 600 million of them are obese. In the United States, obesity is a serious problem today that results from overconsumption of high-fat food and sugary food with lack of exercise. The Centers for Diseases Control and Prevention reports show that the obesity rates are above 20 percent in all states. Overweight and obesity have become a major public health issue because of their high rates of mortality and morbidity. People who are considered overweight or obese are at increased

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years. Two-thirds of adults and nearly one in three children are overweight or obese. The prevalence of obesity in the U.S. more than doubled from 15% to 34% among adults and more than tripled from 5% to 18% among children and adolescents from 1980 to now. (Brunilda Nazario). These facts should startle you and quite frankly shock and scare you! It is estimated by the year 2020 obesity will be the single biggest killer on the planet. (World Health Organization) Obesity has become a dangerous epidemic facing our country. As children, teen and adult obesity rates have risen dramatically, so has the number of diet, exercise and health programs. The question is which diets and exercise programs work, and which ones don’t. Educating our country about how to become healthier through different programs and lifestyles is an important step in fixing this serious problem.

Nike (NKE): $16.3 billion in total revenues. Nike competes also only in the athletic footwear market. Though it only competes in one aspect, Nike has an advantage when it comes to finances because it is much wealthier. It also controls 31% of the market share of athletic footwear.

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

Nike Inc. is a very large, well-known brand which is a direct competitor with Lululemon, Nike have a well-known reputation in the sporting world, targeting many different athletes with a large product line while sponsoring and getting athletes to represent their product line. Nikes market capital is $86.6 billion while their revenue is $34.35 billion, Nikes market share in Q2 of 2017 rose to 39.93% with their footwear dominating the market with 51.88% (NKE Sales vs. its Competitors Q2 2017, 2017).

Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowing consumers to become aware that Nike has this new product. In order to establish brand recognition, there needs to be a capture of market shares in the sports drink segment. This will mean the product, Nike Go, will be well known

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

One of Nike’s main opportunities is product development. Developing their product range makes them more competitive and because products tend to go out of fashion quickly, Nike must introduce new products relatively fast because consumer demand the newest and latest products. Increase in internet shopping will no doubt reduce the cost and improve prices making them even more competitive.

Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch.

Currently, Nike is one of the biggest manufacturers, suppliers and marketers of athletic shoes, sports equipments and sports apparels. The revenues for the year 2013 were reported to be about $25.3 billion.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.