Name: Millicent Asubonteng. Lecturer: Christi Derr. Subject:

In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4).

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

When companies needs to increase its sales, profits and want all people aware about its products or services than they should advertise company products and services. Advertisement is something like a short film or written notices that is shown or presented to people to help sell products of company and attract public to buy products that available in market.

all advertising includes an attempt to persuade or to put in in layman’s language, they are designed to make someone do something and even an advertisement thought to be purely informational still has an objective to achieve and the objective is persuasive. The advertisement is made to to inform the consumer for some purpose which is to let the consumer to like that brand and because of the liking to

Advertisement (ad) is an efficient & effective technique to promote products, services, and/ or ideas. It is a paid form of non-personal communication wherein business information is made available for potential customers.

person or thing that shows how good or effective a product is. Most of the Advertisements has

Advertising is a form of communication used to persuade an audience, viewers, readers or even listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company’s products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing.

Advertising is an authoritative function and an arrangement of procedures for making, conveying and conveying quality to clients and for overseeing client connections in ways that advantage the association. Showcasing makes a boulevard of trade between a business and a client, note Alvin J. Silk, creator of "What Is Marketing?" Businesses use different promoting apparatuses to impart data, fortify client premium and persuade activity.

Since we were children, we have always been told the difference between right and wrong. For the entirety of our lives people have been telling us what to do through advertisement. When an ad catches our eyes, we tend to read it and sometimes listen to what it has to say. Companies throw advertisements at us in an attempt to capture our attention. Advertisers want to bring their product to our attention in a way different from every other advertisement. They want their ad to stand out. It is important for advertisers to get their ads to stand out. To make them remembered. Advertisements can stand out by color, design, or even capture the viewers ' attention in a comical way.

Advertising is a form of interaction used to incite or influence an audience (viewers, readers or listeners) to continue or to take some new action. Most commonly,

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.

The word “advertising” derived from Latin work “adventure”. Then it bears the meaning of “attention, attraction and making it known”. We are living in an era of information explosion in which hundreds of thousands advertisement makes an impact on us every day. Social media like radio, television and internet are to a great extent, financially motivated to present ads. Now advertising is an integral part of our social and economic system. One reason for this is that advertising has become the spokesman for business. It is a powerful tool for the flow of information from the seller to the buyer. It can present the function and distinguished characteristics of the products in a short time and persuade people to believe what it said.