Naming Rights Sponsoring: A Case Study

This paper will be talking about a company called Barstool Sports based out of Boston. This paper will be taking an in depth look into the company and its marketing as a whole. There are many topics that will be covered all relating to Barstool sports and marketing. (NEED MORE INFO)

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

| * Endorsing Athletes * Sponsoring Sports events * City based advertisements * Banners & Billboards * Themes on

It had been determined that the future success of Finish Line is closely tied to the integrity and premium value of the brand names that it represents (Source 1). 2004 also brought forth the planning of 60 new stores and 25 store remodels. A revised multi-channel sales approach has been developed emphasizing three components: the Internet (finishline.com), Finish Line Magalog, and the 531 Store Locations for Direct-to-Consumer Sales.

The Athlete’s Shack (TAS) is a company with ten stores in their chain of sporting goods stores. Due to increased popularity the business is growing and in need of a

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

BLG Athletic has identified four keys to success that they believe will be influential in reaching profitability. The first is the need to meet the customer 's wants by offering the most wide-ranged selection and informed staff. The second key to success is to observe the competition in an effort to ensure distinction. The third is related to the fiscal systems of the organization, purchasing the right products and hiring the best employees will be instrumental. Lastly, expanding the company when able to while still maintaining our values.

The disadvantage of sponsorship in English football is from the sports organisations being able to dictate the amount of presence the sponsor will have. We understand the benefits of sponsorship for Bwin having a positive connection with sports but it is important not to make this a main advertising platform to rely on as the sports organisation have only built the relationship with Bwin for financial investment only.

Fans and spectators at sporting events are welcomed to arenas, stadiums, and fields with themed events, promotional opportunities on social media like geo tags or social media shout out for fans, promoting player digital question and answer session, and email marketing material with coupons or event dates before and after games. Even though these events and materials are great ways to promote the organization, its players, and partnerships, these events are not an individual task to execute successfully for enjoying events. What the fans and spectators do not witness is the hard work and dedication that goes on to put on these events. Furthermore, planning and executing marketing and promotional campaigns is not a singular task. In actuality,

The management of Sports Products Inc. should pursue maximization of shareholders’ wealth as its paramount goal. As far as we know, the stockholders are the owners of the firm and the ones bearing the most risk in running it. In line with this, the board of directors and/or the management is

As you near the arena, you see the towering, illuminated letters of the building’s sponsor stretched high across the sky. While walking through the hallways with the masses of other fans, you see the repeating concession stands and shops all tightly packed with products covered in your team’s logo. Advertisements for the official “this” of your team, from beer, to sports drinks, to hot dogs are plastered all over the walls of the system of walkways running throughout the arena. As you find your seat, you look across open arena to see ad after ad flashing across the jumbotron in quick succession. The oversaturated presence of marketing in the world of sports is hard to ignore, with seemingly every promotional opportunity already taken advantage

Google Inc is an American multinational technology; provide internet related services and products including online search engine, online advertising technology, etc. So, it is big and important question for Google to invest on naming rights of NHL’s San Jose Sharks’ stadium. The current contract is with Hewlett Packard that will expire in 2016. The buying naming rights of the sports’ arena or stadium are latest marketing strategies in the market. The rights help in construction and operation of sports arena .This kind of strategy is known among newly established businesses or companies because they want to advertise in wide range of the population for long period because the rights buy for 5 years to 20 years. On

This particular research paper will provide an extensive analysis on the various specifications that a sports or entertainment organization might conjure when developing an activation plan. This sports sponsorship activation plan is considered to be the best fit for a professional basketball organization with in the National Basketball Association (NBA). Furthermore, this paper will expound upon what activation is, and why it is important. Along with providing essential details as to why activation and leveraging are important, this particular research paper will provide a thorough synopsis as to what experts in the field of activation suggest the context of an activation plan consist of. Consequently, prior to one beginning to understand

There is three partners in this business which make up the SDL. Paul and Doug Schmidt make up the "S", Kendrick Dempsey makes up the "D"and Jeannette Lawrence makes  the "L".They had trouble coming up with a name so they decided to use their last names instead.  Once they had set all of their plans up it was time for marketing strategies and investors. They started marketing and still market by word of mouth, social media, personal website, ads in church bulletins and on their race car which they race periodically. Their race car advertisement runs several times a week no KIX 100.9 radio station. There is also a banner which is on their home. They run their business out of their home with their warehouse storage in their backyard. Jeannette is the one who does the social media and website maintenance along with all the bookkeeping and scheduling. All of them dedicate at least seventy hours a week to maintain this company.

..............................................................................................................11 Sponsoring sporting events. ..............................................................................................................................................12 Own retail stores. ...................................................................................................................................................................12 Competition. .............................................................................................................................................................................12 Foreign exchange fluctuations. .........................................................................................................................................13 Weak global economy...........................................................................................................................................................13 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.2 3.2.1 3.2.2 3.2.3 3.2.4