Nandos Analysis

Demographics can affect Nando’s as different age groups buy different food and so changes in the environment will affect the demand for products.

Consumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the research has been collected from the UK one of the biggest town in England know as Huddersfield. The result from the research has determining that in the UK, majority of the consumers prefer Coca cola beverage brand than Pepsi and the research result has indicated that consumers buying decision can significant influence the beverage brand product in the UK market the research continue to say that if coca cola has put more focus on consumers buying decision in the UK know what they expected from them and producer according to their customers demand and try to satisfy their need and wants this can lead coca cola toward the success and increase their profit in the UK market

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

The aim of this program was to record each customers purchased in order to reward them for their next visit. Moreover due to the shift in customer’s food consumption into “eating healthy” the company is offering a wide variety of high quality and delicious products that follow the customers need and wants. In addition, the company provide an easy access to its stores because it had continually increased the number of bakery-cafes from 478 in 2002 to 1,777 in 2013. This represent a growth of more than 200% between 2002 and 2013. Moreover, their bakery-café are located in suburban, strip mall, and regional mall location; it also play an important factor for providing an easy access to their stores to customers.

In this assignment I will be Identifying a consumer product that is currently in the market, and also identify and explain the type of consumer product it is. I will also compile a synopsis of the history and development of the identified product. I will be exploring the life cycle stages this product is in and explain the current strategies that the producer or manufacturer is applying

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

The research conducted by Cory McAllister, proved to be foundational for this study in that it helped to provide interest in studying product use and purchasing.

In Malaysia for example, pork and beef are not served in the Pizza hut. This is one most challenging form from all other factors because consumer’s behaviour and attitude are difficult to understand. Apart from the behaviour and attitude, the population and life prospect are also relevant areas in analysing the social factors that causes changes in pizza hut operation in Malaysia (www.pizzahut.com.my, 2009). The continuous changes in the taste of the consumers in Malaysia, pizza hut is always trying to adapt to the changes in consumers taste and this plays a significant role in improving pizza hut relationship to their customers and boost their market share. Recently, Pizza Hut just lunched their new Pastry Crown Pizza, the brand called all Twitter users to propose the most creative culinary concoctions. The Pastry Crown Pizza was a new product innovation made from the mash up between sweet buttery pastry and delicious pizza. The idea was inspirited by the love Malaysians in discovering new culinary experiences and Malaysia’s repute as a fusion of culinary diversity. (QSR brands Bhd,

Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and

From the practical perspective, this study will be a guideline to food providers in order to improve in terms of food quality, price and value, and also the ambiance to influence customer satisfaction, return intention and word-of-mouth in caferteria UiTM Cawangan Selangor. The university student is currently influencing the expansion of university food service. Other than that, university students are not tolerating with the poor quality of food served by the university dining service. This is align with the government’s mission to provide cheaper price and at the same time still maintaining the quality of the food for lower income staff and the

Threat of Entrants are High and unfavorable in the industry. This is a real threat in a place like Pakistan where the food industry views constantly changing patterns in demand. Due to its consumer base, that is always on the look-out for new and changed places to eat. Every now and then, a new café or a restaurant opens up, out of which only a few are able to successfully survive in the long run. On Zamzama alone, there are about 20 known restaurants and cafés. Therefore, Nandos must concentrate its efforts on Differentiation Strategy, as that is key to survival in the Pakistani food industry (especially, in the major cities of Pakistan).

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Exploratory research helps in defining the identified problems. In this, secondary data analysis is required. It means data that is already collected for other researches. It can be gathered from newspapers, magazines, journals among others. This data need to be analysed in detail. For this in case of restaurant, various research need to be done. What local population prefers to eat

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.