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Napster's Collaborative Consumption

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As people are finding it harder to land jobs straight out of college, we are beginning to see a dip in ownership and a rise in collaborative consumption, the communal sharing of goods and services. Collaborative consumption is essentially an extravagant word for renting, and as young people are finding life to be more expensive than they once thought, renting seems to be the only option for many urban Americans.(HOOK) Collaborative consumption has been on the rise ever since the introduction of the World Wide Web when innovative companies such as Napster have stepped into the limelight and revolutionized the way we lived our lives. Rather than having to harry pounds of CD’s and cassette tapes, one could quickly download their favorite songs

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