Nash Metro Research Paper

The Model T Ford was known in every household as the “affordable auto” and Henry Ford set out on a dream to make the Model T a item in every driveway across America and be able to sell them by the multitude (Goss, 2014). However, this dream was not an easy feat for those who wanted the Model T. Henry Ford had to figure out a way to get the automobile to a more affordable and reasonable price that all Americans could handle. With the cost of a Model T in the early 1900’s being $850, approximately $21,000 in today’s market, Henry Ford had to figure out more ways to make the delectable vehicle even more cheaper (Goss, 2014). When Ford first made the Model T in 1908, he had the concept of a cheap car that was attainable to everyone with a very basic, sturdy structure with no additional options from the factory or even the choice of color (Science Odyssey, 1998). After still not being able to fit the cheaper bill that was needed, even after stripping the model to its basic bones, Henry Ford knew that he must find other ways to cut the cost of the Model T to make it more

The fourth part of this report will investigate the claim that “smaller cars provide better values than larger cars,” given the provided data. The claim does not make clear what measurement for determining “values” is to be used, but we will proceed with the assumption that Consumer Report’s Value Score is an accurate representation of real-world value. Because we determined that the Size category and the two related ‘dummy’ variables did not have a significant relationship with the Value Score (which caused their subsequent deletion from the equation), and also because Size is largely represented by Cost/Mile—the choice was made to analyze the coefficient for Cost/Mile to help come to a conclusion. We are going to use the following estimated regression equation (which we constructed in Part III) for our analysis:

“The World of Ducati”: Minoli wanted to develop a global brand “The World of Ducati” that could appeal to a broader spectrum of customers. Minoli’s initiative was “moving from the mechanical to entertainment”. Supply of product that is differentiated [Grant p 222]

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

Kansas City is the largest city in the state of Missouri. It is also the 6th largest city in the Midwest. As of 2015, the city had around 475,000 residents and was the 36th largest city in the nation. Kansas City straddles the Kansas-Missouri border and a portion of the city lies in the state of Kansas as well.

The location of my starting destination is 127 Greenwood Drive. The absolute Location: 40˚19’58.215” N, 80˚7’28.919” W. It is located in Pennsylvania, specifically the middle Atlantic region of the United States. It's bordered by the states of New York, New Jersey, Delaware, Maryland, West Virginia and Ohio, and by Lake Erie and the Delaware River. Additionally, it is south of the Alleghany Mountains.

The auto industry was starting to experiment with a new concept called a “sports car.” By the end of the 50s, Americans fell in love with the sports car. After all, the 50s gave birth to the Corvette.

In May of 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to introduce a subcompact car and produce it domestically.  In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule.  During the first few years sales of the Pinto were excellent, but there was trouble on the horizon.

In the early 1900’s there were very few car manufacturers in the United States and only the very wealthy owned a car. Henry Ford saw this as an opportunity to produce an affordable vehicle

The concept of a woman at the wheel was unheard of in the United States before World War I. Women motorists only first became visible as a result of their role as drivers during the war. During the woman’s suffrage movement, women were working to gain the right to vote and establish themselves as equals with men in society. With the passage of the 19th amendment, came increased mobility and independence for women. World War I and the Women’s Suffrage Movement were pivotal events in United States history that led to an increased amount of women drivers in America and a greater recognition of women as a whole in society. During this time, the automobile itself was becoming more popular,

The target audience has an age range of mid-twenties to early forties, Middle income, and educated. They are familiar with computer technology, complicated relationships, T.V series, current styles and trends, and with the concept that minivans are “uncool.” They, including their children, have busy lives that require a lot of driving from place to place.

It was then that the city started to regain its vivacity. Then others decided they too could build cars, thus giving the city the nick name of the “motor city’.

In the late 1960's there was strong competition from VW and several Japanese companies in the small car market. Due to this competition Ford hurried the design of their small car, the Pinto, to market. Since the car was rushed into market and the specifications for the car were that it weigh under 2000 pounds and cost less than $2000, safety was not a major concern in the design of the pinto.1 In

The Chevrolet: 100 Years of product Innovation is a synopsis of Chevrolet’s history, their marketing strategy product innovation and marketing position. The case highlights how Chevy has fared against competition and how they have been able to sustain in the market. Chevy carries a strong brand name and has a loyal consumer base. They are innovators in the auto industry, releasing a new vehicle annually. Chevy’s products are timeless, diverse and marketed globally. Historically, Chevy has position themselves as American company and has used that stance in their marketing. The Chevrolet brand is diverse and carries numerous vehicles including various cars, SUVs/crossovers, trucks/vans and hybrids. The case covers various product lines,

One of the first new and improved car of the 1920’s was the Ford Model N (“Automobiles”). The Model N was said to be “the very first instance of a low cost motorcar driven by a gas engine having enough cylinders to give the shaft a turning impulse in each shaft turn which is well built and offered in large numbers” (“Automobiles”). Encouraged by the Model N, Ford wanted to better and more improved car. Ford then built the four cylinder, twenty horsepower Model T, that usually sold for around $825 (“Automobiles”). The Model T had a two speed transmission making it easier to drive, and a detachable cylinder for easier repair. Vanadium Steel helped make the Model T a lighter and more durable car, and at the same time it was guaranteed a smooth ride because of its high chassis. With all of these new types of cars there were also some luxury cars that were available. In 1929 the Rolls Royce Phantom came out, selling between $17,000-$18,000, having the top of the line features for this time era (“Rise of Automobiles”). Also there was the Locomobile Model 48 selling for around $13,000 or $130,000 in today’s age (“Rise of Automobiles”). Many of these innovations that we assume are modern were introduced in the 1920’s and played a huge roll in the success of the automobile