Nashville Predators Essay

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MKT 450: Nashville Predators Case The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs, however, they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three teams in the league, but still faced many challenges. Although the Predator’s on-ice performance continued to mature, they still struggled with growth in ticket sales. How does a number three ranked NHL team fall to twenty-three of…show more content…
Nashville Predator Franchise STRENGTHS WEAKNESSES On-ice performance: achieved playoff contention every year since 2003; Ranked third of thirty teams in NHL Competitive Nature: a team that plays well and succeeds generates more awareness & fans Sommet Center: only twelve years old; over seventeen thousand in capacity Seventy luxury suites for businesses Newly Renovated Arena: updated game clock/ score board; hundreds of televisions added for better spectator views State of the art technology in Arena Majority of employees/ players have been together for a while now and know how to work together through changes As of right now they have no clear strategy Management team is “in the dark”: because the team has not confirmed whether or not they are gaining a new owner- the management team is forced to plan for multiple scenarios under new ownership; Preventing them from focusing on one effective strategy Lack of corporate interest in Predators franchise Due to the attempts/ failures of multiple ownership agreements: the franchise appears as unwanted and undesirable to outsiders Lack of customer Service Department- over five hundred thousand dollars Lack of consistency within franchise External Analysis: Customers- NHL tickets serve purely hedonic needs in the eyes of the consumers, as Sports games are a facet of the entertainment industry. One
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