National Cranberry Cooperative

The weather has an impact on the procurement of grains and makes it very volatile.  In 1990 a poor harvest contributed to low inventories and sales volume.   Willis

Imagine that you have decided to open a small ice cream stand on campus called "Ice-Campusades." You are very excited because you love ice cream (delicious!) and this is a fun way for you to apply your business and economics skills! Here is the first month's scenario--you order the same number (and the same variety) of ice creams each day from the ice cream suppliers, and your ice creams are always marked at $1.50 each. However, you notice that there are days when ice creams remain unsold but other days when there are not enough ice creams for the number of customers.

Arrival of berries- In the process fruit, first berries are arrived on receiving plant no.1. In which, average truck delivery was 75bbls.

* Wet berries have to also be dried. This adds an hour to the total processing time as it takes one hour to dry 200 bbls per dryer. However, since there are only 2 steps to each process (dry: dechaff, destine; wet: dechaff, dry) there really is no time added to the whole process

1 Farmers may not totally understand the product value. They may not easily accept new product that they have never heard about.

Driscoll's Berries is the United States’ top distributor for all berries including raspberries, blueberries, strawberries, and blackberries. Driscoll’s was founded in 1904 by the Driscoll brothers, Richard and Donald. Their current headquarters are located in Watsonville, California and their CEO is Miles Reiter. This company sells both conventional and organic berries that can be distinguished by their different packaging. They claim to follow the Good Agricultural Practices for food safety, which indicates that they follow rules on food safety set by Food and Agriculture Organization (FOA) of the United Nations. Moreover, Driscoll also boasts having a history of being generous to those in need. Following World War II Driscoll gave 600 formerly interned Japanese-Americans families an opportunity to earn money and rebuild their lives after they lost everything. Driscoll’s leased “a lot of virgin ground at the time and they encouraged Japanese Americans to share-crop the land.” (Sammon) This is one example of how Driscoll has helped the community in the past.

The Truck arrival rate is at 20 Trucks/Hr. This year based on the numbers there is going to be 70% Wet and 30% Dry Berries.

This is shown as the price greatly increases and the quantity decreases slightly. It is also important to note that the Acai palm has strict conditions of where is can grow, and although the palm is ecologically sustainable the supply will not continually increase with the demand (Brondizio, 2011). This will cause further problems as the demand continues to grow, the low income families who need the berry as a staple food will be unable to afford acai.

Cranfield Inc. is a leading producer of juices for range of cranberry cocktails. After a market research experiment Cranfield Inc. has many different business decisions to make. One to introduce a new line called lite cocktail which requires space and machinery and will eat into sales of currently offered products. Or not to introduce the new product and lease out it’s space, or do nothing to save the space until it’s needed for its current product line.

 Each additional dryer will increase the amount of water-harvested berries that can be processed by 200 bbls. per hour for berries loaded to bulk trucks,

* From 9/1~12/15, RP1 Process requires 27 or 53 workers per week according to the amount of berries

In order to remedy the backlog at the Dryer area, it is recommended that one (1) extra Dryer be purchases, and not two (2) as was suggested by Will Walliston. Since the Separators (capacity of 1,200 bbls) are too big and expensive to improve upon or replicate, NCC should increase the capacity of the Dryer process so 1,200 Wet Berries (double) can be passed on to the Separators instead the current 600 bbls (filling up its capacity with Wet berries is ideal since Dry Berries can sit overnight).

Farms vary in size, which impacts the lot sizes for each respective farm. This variation in size subsequently affects the loading/unloading time span, which vary from one and half hour to four and half hours. The number of farms

observed that 3 million pounds of tomatoes are available for packing and distributing. This included two

Fyffes procures its products worldwide and is one of the leading distributors of southern hemisphere fresh produce in Europe, in particular fresh produce sourced from South Africa and South America. The most common themes arising from the top managers so far involved the need to foster relationships among the SBUs and work with each other to reduce costs (Geoff Percival, 2012). It is critical for the relationship between the suppliers (Other region markets) and the distributors (UK, Ireland and EU). The four SBUs work together for the fresh fruits supplying and selling, the company launched its worldoffruit.com web site and subsidiary, offering Internet-based business-to-business fruits and vegetables sourcing and information supporting the company's operations are its network of 100 storage, distribution, ripening, and other facilities, a fleet of 17 company-owned or leased temperature-controlled ships, and its own land-based transportation fleet, it can share and reduce the transport cost. The synergy management of the four SBUs also helps Fyffes add more value to the supply chain and make the delivery more efficient.