National Culture: An Important Factor in the Influencing and Perceptions of the Visitor Experience

By the start of the 80’s, both inbound and outbound tourism was booming all over US and Europe (rita.dot.gov). The company developed their third of the four strategic decisions based on expansion of their business – culture. Their credo was shaped as the Golden Rule that is nowadays embraced by all their employees worldwide – “we treat others – all others: customers, employees, partners, suppliers – as one would wish to be treated”. (COMPETITIVE ADVANTAGE)

Since people and customers to be specific come from different cultural backgrounds, considering and understanding the cultural background and practices of every market niche. In ensuring that the organizational activities do not conflict with the cultures of clients and that they suit the needs of the cultures, the following would be done by the organization;

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

Hotel is a diverse workplace, that means it will bring different people all work together. People have different ethnic backgrounds and cultures work with each other into a productive group. Diversity in a company provides different perspectives in decision making, and have more client base. Furthermore, the best hospitality organizations have a quality culture, and a great leader in hospitality always focus on seeking the best way to creating an equitable work environment for employees, which combining professional workplace from a range of culture and different backgrounds can work together by welcoming. Diverse teams in the hotel industry by pulling all the culture element together, business success become unavoidable.

As you plan your itinerary, it’s important to note that you can only serve yourself and your clients better by researching the local business customs. Even different cities in the same country can prove to have a unique work cultures. A quick Internet search will produce numerous articles on the culture of your host country or city. If you are embarking on an international business trip, it’s important to remember these tips to assist in the success of your endeavors:

. A well-designed cultural awareness training program seeks to foster an appreciation of the host country's culture so that expatriates can behave accordingly, or at least develop appropriate coping patterns. A preliminary trip to the host country provides a preview to assess their

This paper examines the problem of slow service at Hotel Escargot and cultural values of service providers in the context of Escargot as a tourist destination and Lodge. The impact of cultural values on perceptions of service quality is evaluated with a focus on the attributes and performance of service providers. The Work Measurement Analysis method is used to identify and group the distinctive customer service values of the hosts with a view to providing an enhanced understanding of tourist-host perceptions of service quality in a Hotel setting. Drawing analysis from the Hotel's daily data and examining Hotel values in tourism settings, the paper proposes some strategic directions for the Hotel managers and marketers.

While many problems are associated with International tourism, it can still offer some advantages. For one thing, International tourism can open job opportunities for the native citizens. To demonstrate, when tourists visit an area, the vast majority of them don’t have a clue on

Denizci, B. & Xiang, L. (2009). Linking marketing efforts to financial outcome: an exploratory study in tourism and hospitality contexts. Journal of Hospitality

Globalization has made it paramount for businesses and individuals that want to venture into a different country to have cultural intelligence of that country. Cultural intelligence is defined as capability to successfully adapt to new cultural environments and unfamiliar settings attributable to cultural context (Earley, Ang, and Tan 2006). Obtaining cultural knowledge allows business relationships to flourish, provides feasibility and sustainability for the business. It also shows cultural sensitivity, which is important when trying to win over locals of a specific area.

Given this, the main target of this essay is to analyse the main approaches to understanding national culture and how relevant is such an understanding to an internationalising firm.

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

The Four Seasons case explores how to manage the differences between the culture of a country and organizational culture. Four Seasons hotels are world renowned luxury hotels that specialize in blending a local, country specific, image with worldwide customer service practices. The seven common cultural standards that the Four Seasons have created and expect to be implemented all over the world include the following: (1) acting friendly toward and smiling at guests, (2) making eye contact with passers-by to acknowledge their presence, (3) creating a sense of recognition with guests by using their first names naturally but discreetly, (4) using a clear and unpretentious voice, (5) being well informed about the hotel, their

If hoteliers have a better understanding of the expectations of their Mainland Chinese tourists, they will be better able to meet and serve this market to ensure guests are satisfied with their stay. (Tsai, Yeung & Yim, 2011).

Based on the Model of Consumer Buying Behavior, culture is the most basic source of a consumer's wants and behavior. It lives at the foundation of a consumer's world view. Culture is mostly a learned behavior, being constructed by the society a consumer grows up in. That society "teaches" the consumer basic values, perceptions, wants and behaviors. What a consumer is "taught" can vary greatly in different parts of the world. Marketers need to remember that every group or society has a culture. Cultural influences can and will vary greatly from country to country, social group to social