National Culture: An Important Factor in the Influencing and Perceptions of the Visitor Experience

2430 Words10 Pages
National Culture: Important Factor in the Influencing and Perceptions of the Visitor Experience Background National culture is one of the most important factors that influences both the expectations and the perceptions of a visitor engaging in a new experience. As national culture is at the heart of any geographical location to which a tourist or traveler may journey to, it is essential that those individuals with whom these travelers come in contact with within the tourism and hospitality industry not only have a thorough understanding of the national culture of the area in which they operate, but an effective capacity to communicate certain cultural expectations and standards to the customers they will serve. As success in the field of hospitality and tourism cannot come without the satisfaction of the customer or tourist, knowledge and open communication are essential in the area of cross-cultural interactions. For many travelers, the concept of ending up in a foreign country or geographical location can bring with it both excitement and stress. While certain travelers may have the added comfort of traveling with a cultural liaison or interpreter, many individuals are not so lucky. For these people, tourism and hospitality workers such as hotel employees, visitor's center employees, and the like will provide the means to bridge the cultural gaps that may be present in order for visitors to have the information needed to fully enjoy the cultural facets to which they

More about National Culture: An Important Factor in the Influencing and Perceptions of the Visitor Experience

Open Document