National Express Group : A Leading Transport Provider

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

Recommendation – To improve revenues and margins, the company will have to increase the revenue contribution of every product category. I recommend that the company go into its customer requirements and see if it can cross sell product items, so that it can get more revenue from each customer. This will ensure that the company is able to offer competitive prices to customers and grow its business using its existing customers.

Increasing productivity allows more passengers to be served with the same level of resources; saving the agency money. Third, the cost pressure has led to reduced focus on regulatory compliance, which has opened the door to the use of non-traditional service providers, such as taxis, Uber, and Lyft to minimize capital and operating costs.

In today’s society, it is evident individual's needs, wants, and behavior have quickly adapted and evolved over the years, but so have business organizations. What once started in 1922, as a simple creation to fulfill John A. Macdonald's promise to unite the new country of Canada by building a transcontinental railway, has now transformed into what is recognized as the Canadian National Railway Corporation, with a market cap of $55.9 billion just over 100 years later (Forbes). It is important to understand CNR’s key to success is based on several factors such as; maintaining and constantly improving their formal design

Higher value can attract more customers or increase the profit margin for the value add benefit.

Employing over 18,000 associates throughout their stores, Express has many benefits for their employees. No matter if you want to work national or internationally express has a position for

Revenue stream generated from the customer segments may get impacted with changes in Transaction Costs and subsequently Price per Kit.

A company needs to create a series of programs to differentiate their product from those from its competitors and to appropriately price the product to achieve the maximum demand, in order to set up the dynamics of its competitive strategy (David, 2007). The competitive strategy of a company is also expected to offer better products or services to its customers, at a reasonable cost. Due to the mass influence of the external environmental on the customers’ preference, it is vital for the company to develop an available competitive strategy to be able to solve a series of problems, and ultimately to improve the company’s performance. Those problems include: how to differentiate its products or service from competitors, how to create market segments to maximize demands, and how to offer a wider range of products or services to better meet the customers’ needs at more acceptable costs (David, 2007).

products to our customers in profitable segments and win over new customers in new markets,

services in US in the west and one in Canada, though large car manufacturers such as

In the future, licensing will keep increasing and its percentage of revenue will grow, especially if the management adopts a strategy of capitalizing on it.

A.G. Lafley, CEO of P&G, explained this strategy through his book “The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation” (Crown Business, 2008) to explain how to make game-changing innovation drive growth on a consistent, well-paced basis. The critical factors include keeping a laser-sharp focus on the customer; establishing a disciplined, repeatable, and scalable innovation process; creating

In addition to increased sales, the company sets out to enhance the number of the overall customer share that they have.

increase passenger travel by 1%, in 2014. The different operating schedules of passenger and cargo

* To achieve organizational growth in terms of profits, passenger number, source market and destination portfolios