National Geographic Society (NGS) was founded in 1888, and remains one of the largest non-profit educational and scientific institutions in the world. In its 128 years, the organization has evolved considerably, adapting to an expanding customer base, unpredictable economic environments, and inevitable digital convergence. In order to remain aligned with its financial goals, the organizational structure and mission statement of NGS have changed, and continue to do so, considering the creation of a new position: VP of e-commerce. Examining the current structure of NGS through the lens of Michael Goold and Andrew Campbell’s “Do You Have a Well-Designed Organization,” it can be determined if NGS’s current structure is aligned with its mission …show more content…
NGS’s structure also passes the Parenting Advantage Test (2) in some scenarios. The senior management does a good job of communicating the firm’s strategy on a regular basis, creates task forces comprising of leaders from all groups and facilitates input from the entire organization through employee attitude surveys.
Although NGS’s unique content and sound leadership have led to its previous success, new developments in the digital space have surfaced cultural and structural deficiencies. One of the main weaknesses is a lack of coordination. This weakness is the Achilles’ heel of the organization, and proves its detriment when applying the Market Advantage, Parenting Advantage, People, Difficult-Links, and Flexibility Tests (1, 2, 3, 6 and 9 respectively). Looking at the Market Advantage Test, it appears that there is sufficient management in place to oversee each of the market segments that NGS competes in; however, there is poor communication across the groups, making it difficult to collaborate and maximize the profitability of each. Similarly, when administering the Parenting Advantage and Difficult-Links Tests, it is clear that Link and Leverage Propositions are not used by NGS. The current organization fails to coordinate the efforts of each unit, and therefore cannot leverage the strengths of each, without potentially diminishing the efforts of the others. According to the case, “Low awareness of initiatives and projects led to overlaps, brand
Establishing strategic alliances, such as Myer, Itochu Corporation, Inchcape BHD, wishlist.com). This created new distribution channels, new intellect resource base and new markets.
The original business strategy, which is still not fully implemented or thought out, is still intact and being somewhat utilized. Part of getting from where we are now to where we want to go, is to put together a comprehensive business and growth strategy plan that, brings about the most results. The original business strategy resembled that of a small business that had the most growth with the least risk. With little risk also means little or no technology. The company has changed, the competition is more intense and the economy is weakened. A new strategy that aligns with technology is essential in order to be successful. As business and technology have become increasingly intertwined, the strategic alignment of the two has emerged as a major corporate issue. With the emergence of IT from the back room to the forefront of business brings the alignment issue under the spotlight like never before. And as
Rosenbloom, R. S. (2000). Leadership, capabilities, and technological change: The transformation of NCR in the electronic era. Strategic Management Journal, 21(10/11), 1083-1103. Retreived from http://www.jstor.org/stable/3094428
One frequently asked question in business today that is least answered is, as stated by David Chaudron, PhD (2003), “What can we do to make our business flourish, survive and grow?” With the rapid changes in technology and the rise in the globalization of markets, we must have a game plan in place for adjusting to these changes. It has become increasingly difficult to predict what is going to happen, and there are thousands of obstacles and opportunities along the way. To add to the confusion, there are thousands of products, solutions and methods for dealing with these changes. With many brands, sizes and varieties it is very difficult to choose what is best for your organization. Add to that,
When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining
List forces that may threaten Company G’s success as it moves forward with marketing its product.
Most markets are highly competitive, even if there are only a few organizations offering the product – the competition is for both initial and repeat sales. And of course, all organizations want their “slice of the pie”. With new adventures, however, come large risks. A successful company knows beforehand any issues that might arise so as to best plan how to deal with
In today’s highly competitive market, the continuous changes that are occurring in the social, politic and economic environment create serious challenges in the corporate world. Corporations cannot afford to do business as usual if they want to remain in the game and be successful. In order to achieve their goals and objectives, they need to evolve, adapt, learn and apply different new strategies that will help them secure long-run success and performance. Among those strategies, we are going to discuss ten of them and their advantages in connection with corporation’s goals and objectives.
By end of 90’s the company was dominant in many of the categories it competed in. The challenge was found in whether it can continue its dominance in it’s new, expanding product ranges and could maintain its dominance and synergy in its all categories on low and high price offering in hardware, home furnishings, office and house ware, while maintaining its management and corporate structures.
Dish Network Corporation is an American organization that specializes in offering direct satellite service providers. The company has for a long time served many Americans through their interactive television services, satellite internet access, satellite television and audio programming among others. However much Dish Corporation is in business with a large number of subscribers, it is faced with a myriad of competition from rival firms that offer the same services. The firms that rival Dish Corporation include Comcast Corporation, Time Warner Cable Enterprise and Directv Group holdings. As of the year 2016, Dish Corporation has had more than 13 million subscribers who access their services. For a large organization such as Dish, concrete strategies are required to push rival firms out of business. This essay will center its focus on the key strategies that Dish has adopted over the years to remain in business and at the same time gain competitive advantage.
The new entity could leverage the core competency and brand recognition in respective market segment.
The infrastructure of Boldflash’s Mobile Division is full of flaws. There’s no communication between departments, each team is stepping on the other teams’ toes, and there is no coordination in the product development process. Discussion Question 1 begs the question of how the conflicting performance metrics of each group contributes to the problem, as well as how the current process fosters coordination issues among the departments. Sales measures its performance strictly based on revenues, while Product Development is based on how many patents it’s holding as well as how many academic papers were published in journals. Additionally, Manufacturing’s performance was evaluated based on how many products it produces, and Marketing’s metric
fastest growing areas in franchising. Numerous systems are learning that they’re significantly more effective in presenting their products and services to the public when they do so in association with another brand.
Matching Collective and Competitive Strategies Author(s): Rudi K. F. Bresser Source: Strategic Management Journal, Vol. 9, No. 4 (Jul. - Aug., 1988), pp. 375-385 Published by: John Wiley & Sons Stable URL: http://www.jstor.org/stable/2486272 Accessed: 03/05/2010 19:55
With the idea of activity mapping, Porter (1996) builds on his ideas of generic strategy and the value chain to describe strategy implementation in more detail. Competitive advantage requires that the firm's value chain be managed as a system rather than a collection of separate parts. Positioning choices determine not only which activities a company will perform and how it will configure individual activities, but also how they relate to one another. This is crucial, since the essence of implementing strategy is in the activities - choosing to perform activities differently or to perform different activities than rivals. A firm is more than the sum of its activities. A firm's value chain is an interdependent system or network of activities, connected by linkages. Linkages occur when the way in which one activity is performed affects the cost or effectiveness of other activities. Linkages create tradeoffs requiring optimization and coordination.