National Highway Traffic Safety Administration (NHTSA)

The ad uses logos to give viewers an image or an idea of the consequences of distracted driving in a creative

Texting and driving are activities that separately are indispensable in everyday life, but together represent one of the greatest dangers society faces on a daily basis, from the moment the car starts and transits to the desired destination. It is so easy to look at the phone while driving! Everyone justifies themselves, “it’s just a second”, but everyone also knows, that only takes a second to have a fatal accident. This is why there is the need to raise public awareness and campaigning as in the Public Service Announcement, “Don’t text and drive”, produced and air on TV by News Channel 6 ABC, where the Pathos appeal in the most powerful rhetorical device used in the PSA and Logos and Ethos are also visible, but they are inferred rather than directly enlisted.

Simply putting down your phone and paying attention to the road is a decision that not only could save the life of a driver but could save a whole family and community a whole lot of hurt. At any given time during the day approximately 800,000 people across the United States are on their phone while driving, which explains why texting is the number one distraction for teens across the country (Don’t Text and Drive-Volunteer Society of America). However, we can change this. Educating teens about the true risks of texting and driving just might save a life. Any text can

Texting and driving is more dangerous than it seems, taking your eyes off the road for even a few seconds anything can happen. Many innocent lives have been taken by distracted driving. The Public Service Announcement “Don’t text and drive”, displays a teenage girl driving in the car with some friends. The girl then receives a text from her mother that reads “You know when you’ll be back tonight?” As the girl proceeds to text back she doesn’t realize she begins drifting into the oncoming traffic lane, where a young lady is driving with her two children. Before the two cars collide, time stops and the drivers get out to conversate. Once they get back in time begins to move again and the cars wreck. In the PSA “Don’t text and drive” Produced by TranterGrey Media, pathos stood out over ethos and logos. Pathos is used more effectively element in this video.

Every American in the U.S has an addiction of being on a phone while driving. The Public Service Announcement (PSA), “The Danger of Texting & Driving” presents an American teenager texting and driving. This PSA shows and explains what can happen when a person is in a vehicle and on a mobile device. As mentioned previously this video demonstrates what consequences can happen as a result of any American simply looking at his or her phone while driving. However, this short video also can teach and demonstrate why anyone should not get on anything that will cause a distraction to the person who is operating the vehicle. In the PSA, “The Danger of Texting and Driving” filmed by Blue Lobster Productions, the video uses pathos which overshadows both ethos and logos regarding the subject of texting and driving.

“Ding!” Ooh, you got a text. Check it! CRASH! Hundreds of thousands of people are killed each year due to texting while driving. The public service announcement (PSA), “Don’t Text and Drive PSA” clearly illustrates how quickly someone can become distracted and cause a deadly accident. In this PSA a teenaged girl is driving down a narrow two lane, two way trafficked street with her friends when she receives a text from her mother. The girl decided to answer the text and looks down, eyes off the road, and she veers into the path of an oncoming SUV without noticing. The cars are on a collision course when they both freeze, giving the drivers a chance to step out of their vehicles and assess the situation together. This allows the viewer to reflect on how the predicament could have been avoided and learn from the girl’s mistakes. “Don’t Text and Drive PSA,” produced by TranterGrey Media, strongly uses both pathos and logos rather than ethos in conveying how dangerous texting and driving can be.

Texting and driving was and continues to be one of the major factors of car accidents in America’s population. In the following advertisement named, “Phone in one hand, Ticket in the other” it is noted that texting and driving are frowned upon in our society, and the authorities are giving citizens tickets for texting and driving. The National Highway Traffic Safety Administration (NHTSA) had created and promoted this ad to help decrease car accidents involving texting and driving, by informing the reader, you will be ticketed if you are caught being on your phone while driving a vehicle. The ad was first campaigned April 2015 by NHTSA. There are two messages being portrayed in this advertisement. First, the text of the ad, gets the audience thinking about two possible consequences of texting and driving. Secondly, the images demonstrate what may take place if you are using a cell phone while on the road. Lastly, both the text and images work together to get the message across that if you are caught texting and driving, you will be ticketed, and the use of a cellular device while driving can lead to a car accident. The, “Phone in one hand, Ticket in the other” ad successfully portrays its reasoning for being invented, and I believe the presence of this ad will decrease the amounts of accidents in America.

With an increasing reliance to cell phone usage in the modern era, there are more potential distractions on the road than ever before. Even with the countless public service announcements urging individuals to not text while driving, there are many people do not take this message seriously. Thus, AT&T has decided to use its influential power and resources to create an advertisement that truly resonates with those who have not heeded the countless previous warnings. The company is making the argument that no post, web search, social media site, etc. is so important that it is worth taking the life of yourself, a loved one, or any innocent bystander.

The advertisement utilizes pathos to demonstrate the consequences we go through when having distractions while driving. The image shows how another person is yet again the victim of a cellular device. The ad tries to convince us that it’s not too late to take action in hope that a tragedy like this doesn’t occur. In conclusion, a habit like this is hard to overcome but with time we will make better choices, choices that are capable of saving our

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

It is a problem that involves, and threatens, all of us whether we are the victim or the perpetrator. After writing a thirty page paper on texting and driving, and all the activities I implemented and participated in, I hoped to positively impact my community by making our roads safer. Many do not realize that accidents while texting and driving happen to anyone and will not believe it can happen to them until it does. I want to bring awareness to this initiative by providing life-saving information to other students, and remind us all that distracted driving leads to serious

Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.

The targeted audience for this commercial was towards everyone, specifically drivers and/or those who have a cellular device. Texting and driving is a huge distraction in our generation, the audience was targeted because of many recent studies on car accidents. Since the audience consists of drivers, this includes that the exigence of the video is to mention that texting is a huge problem in our society. Recent studies have found that “1 out of 4 car accidents are caused by texting and driving”. This demonstrates that texting and driving is a becoming a worldwide problem for the community. Distracted driving is not acceptable because it can endanger the drivers life and even the people around him/her. The purpose of having this commercial series made was to inform drivers that texting and driving is not acceptable, no matter who is in the vehicle. Whether you are alone or not, texting and driving should not be a thought because of risks that are there. The context of the commercial took place throughout a neighborhood, a nice neighborhood and daylight still out. The commercial was shot during the middle of the day to demonstrate the driving. While driving during the day, it's easier to see many things on the road. Although, there's never good time to see a child running across the street while on the

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

After the audience has absorbed the photos, their eyes skim towards the text found in the middle of the ad that is shouted in bright yellow that “Heather’s life ended too soon”. These words confirm their earlier fears of the girl’s potential tragedy, that has now become a reality. The text continues with a blurb from Heather’s parents until another blast of yellow text appears and states the ad’s message; “Please don’t text and drive. Come home alive.” Taking in the entirety of the ad, Txt Responsibly hit home with its audience of young drivers by connecting emotionally and age wise through its strategic use of pathos, logos, ethos, and kairos. All of these rhetorical appeals tie together and play an important role in convincing young drivers to think before texting while driving because it might just end their