National Hockey League Paper

1658 Words Feb 11th, 2013 7 Pages
NATIONAL HOCKEY LEAGUE

EXECUTIVE SUMMARY National Hockey League was established as a non-profit entity in 1917 by 26 teams to govern the league. They had been very successful over the past 75 years with very little exposure. They have thrilled fans and provide financial returns for their owners. Their primary goal is to take hockey to a next level and makes it more popular. They are not worried about competition and are only concerned with overall growth for the sport, the owners, the players and the fans. Due to a recent labour dispute, all the NHL stakeholders lost a lot of money and this coupled with the need to increase the audience let to a lot of confusion between decision makers about what means to choose for creating exposure.
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The locations, merchandise, cheerleaders, music, rental tapes, and logos add to the whole hockey experience making it more than just a sport.
COMPANY- NHL has a great product, thrilled fans, and provide financial returns for their owners. The Stanley Cup was the most popular trophy awarded for a century to North America’s best hockey team. By the 1990’s there was a shift from pure hockey to a hockey experience with a variety of entertainment added to increase the appeal of the game. To create exposure, new recruitments were also made. NHL’s strength lied in its strong partnerships with firms like NIKE, Coca-Cola and Anheuser-Busch. NHLs’ achieved great success with little exposure so with the right support and exposure they can grow their fan base considerably.
VALUE PROPOSITION
Hockey is not a tangible product to increase the popularity of which they can add or modify some features, hence complicating things a bit. It’s a sport, so all they can work on, to make it more popular among the audience is to make the experience of watching the game worth-while. The product offered by NHL is great. They have young, good-looking, well- built athletes who are generally from small towns and hence, are shy and without any frills. The sport is thrilling and competitive and the results are refreshingly unpredictable. It’s also innovative, as there is a goal camera inside the net. The inclusion of
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