National Hockey League a Retail Prospective Essay

Not only do the “major leagues” participate in the marketing process but so do the smaller, “minor leagues” do as well. Every athletic organization, big or small, needs sports marketing for its survival. Sports marketing is needed because it helps the athletic organizations obtain profit, which is needed for survival.

There are a few reasons why the NHL began expanding into Southern Markets. But the one of the biggest events that

Sweeney contacted the NHLPA and its Goals & Dreams program to tell them about his plans of opening a sled hockey team in Portland. Immediately the organization supplied Sweeney with all the equipment he needed to put 15 players on the ice. http://www.nhlpa.com/

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The National Hockey League, also known as the NHL, is the most elite level of hockey in the world. With seven teams playing in Canada, the sport’s country of origin, and twenty-three teams in the United States, hockey has become a favorite sport to watch globally. Hockey is full of high speed, agility, skill, and is widely famous for its violence. Fans love and adore the sport for its glorification of fighting, or best known in hockey as “fisticuffs.” Before the NHL was founded in 1917, fighting had already been a strong and defining characteristic of the sport. Adam Proteau of The Hockey News wrote an article on the history of fighting; fisticuffs credit its roots back as far as the late 1800s. Proteau continues with, originally, fighting in hockey was frowned upon and looked at by the media as classless and unnecessary. Proteau also states, ironically, with the media making fighting such a big deal, it actually, in turn, created more fans and increased attendance during the hockey games (Proteau). More recently, fighting has become a very controversial issue in the NHL. Veteran players, sports journalists and physicians have argued against the physicality and necessity of fighting and the dangers that ensue. Like the National Football League (NFL), the NHL has been scrutinized and plagued with a plethora of player concussions, and even deaths, which, recently, has sparked a strong debate on whether or not fighting should be banned in the NHL.

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For more than a century, hockey historians have found that precisely tracing the sports origin is not only a difficult task but, a virtual impossibility. Therefore I can only try to deduce for myself, from the records, claims, and accounts, which are available to me, when, where, and by whom the first ice hockey was played. I’ll also discuss the early problems and obstacles that the NHL encountered. Plus I will also tell a little bit about early equipment, along with early game play and ice conditions that players encountered. Lastly, the Stanley Cup, which is the most prized and oldest sports award of the NHL. It has been won many times, by many different teams. Ice hockey is traceable to games played on fields as far back as nearly 2500

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Professional hockey has been around in Canada for over one hundred years. Tradition runs deep in programs like the Toronto Maple Leaf's and Montreal Canadians, which have been located in

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This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

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As concluded in the case, there is a significant potential in focusing on customer’s needs, the third C in the triangle of Company, Competitor and Customer. In doing so, SCTP can build customer-based brand equity (Keller, 2001). Keller (2001) provides a four steps-model to build a strong brand that customers like to relate to.

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