National Parks For African Americans As A Tourism Destination

5743 Words Jun 25th, 2015 23 Pages
RTM 404 Portfolio Project

Rosy Caito
June 25, 2015
Professor Beck

Yosemite Buffalo Soldiers: Present ideas that you have that would result in the national parks being more attractive to African Americans as a tourism destination.

In order to get more people of a certain race, ethnicity, culture, or background to visit national parks, tourist attractions such as Yosemite National Park could utilize specific marketing techniques. Through different marketing techniques, national parks could place African Americas on the cover of their pamphlets or billboards. They could place more billboards in urban areas where there may be higher populations of ethnically diverse people. The billboards could include families of different races and ethnicities on a camping site with Yosemite’s beautiful scenery as the backdrop. This could give African Americans a glimpse of what it would be like to camp in a national park and hopefully make them be able to picture themselves taking a family trip to a national park such as Yosemite. Another marketing technique that national parks could put into play could be to plan special events for Black history month and have museum exhibits that contain African American history. National Parks could make pamphlets and have someone speak to children at schools to get children excited about events like these in the months leading up to Black history month to mention to their parents. The pamphlets can have information…
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