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National Regulation For Chambers Of Commerce

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2.1.1. National regulation for chambers of commerce

CCMA is a private company that has private and public services. Public services are regulated by National Government (Confecamras, n.d.), while private services works with market logic and compete with other companies´ services.

Since CCMA develops some public services, it can be affected by normative changes, which could imply for the company a reduction of its incomes or a rise of its operational costs.

Due to these facts the CCMA must reduce its level of dependency of political factors, generating more incomes through its private services, which means that this public threat makes evident an opportunity of developing new services and growing the scope of the actual private services. Besides CCMA must be aware of changes in regulations.

2.1.2. A strong brand

The CCMA has a recognized brand in the region where it offers its services. This has been achieved due to the company´s presence in that market for 100 years, and the number of companies associated that it has (CCMA, n.d; Figueroa N., 2015).

Another factor that helps company to have a strong brand is the projects and programs that this company develop with local governments, which allows it positioning its brand and promote its services (Osorio, 2004; Arias, 2014, El Tiempo, n.d.). This strength of the CCMA is an asset that helps positioning company´s services in the mind of its customers (Hollensen, 2015).

2.1.3. An excellent customer service culture

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