Natura Case Study

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

Cosmetics are a large part of the Nacirema culture, particularly for women. Cosmetics are geared toward women so they can improve upon or even completely change their natural looks. Their goal is often to make themselves fit the “standard” of beauty often shown in magazines, television or other media.

According to Osterhammel and Petersson, globalization “summarizes a wide spectrum of experiences shared by many people” (2). I agree with this statement and would go on to claim that globalization is a group of processes and events, some beneficial and some harmful, that have resulted in the spread of networks across the world. However, this spread of networks did not happen over night. This is in part because not all interactions are transformed into networks, as these require a certain degree of longevity. In order for interactions to become networks, groups must consider the range between each other and their interactions must be important or impactful, intense, fast, durable, and frequent. For the reason that each of these characteristics must be present in order for networks to form, globalization has been in the works for many centuries and is still at work today. Therefore, while the historical events and processes of past centuries have provided the roots of globalization, the modernization of recent decades has built upon these roots to connect the world in a way

The term globalization can be defined as a process by which societies, regional economies and cultures have been integrated via a global network of transportation, communication and trade. It has both positive and negative impacts in all the areas that it touches on be it economical, social, technology, cultural, political, environment, health or any other. Globalization started to have an impact on businesses world wide in the eighteenth century since that time marks the merging of modernity and globalization. However, in the modern sence, globalization kicked off after the end of Second World War since its during that time that leaders felt the urge to break down the borders

Globalization is the process of world integration of ideas, cultures and economies. In the past five hundred years there were two major periods of globalization which have generated irreversible effects on the world. One period, began with the Age of Exploration in the late fifteenth century, and it spanned until the eighteen hundreds. The other period, the post WW II era, began in the middle of the twentieth century and continues today. Each of these eras marked a tremendous evolution in economic strength, religion, human rights, woman’s rights, agriculture and last but not least technology.

We all live in a globalized world; due to technologies being rapidly made it has driven globalization. Now we are well informed about other countries across the entire world and able to communicate internationally. Globalization has created a framework for cooperation among homelands. Generally, it has affected our nations and, indirectly we, the citizens in various ways; economically, politically, and socially, however it is a fast integration and association of various nations, which shapes the world affairs on a global level. The concept of globalization is evident in the many difficult challenges that come with it, involving our cultural differences, and the regulating challenge of globalizations. The phenomenon of globalization has affected many cultures around the world, resulting in the Americanization of other nations.

Today globalization is essentially a synonym for global business. Globalization is changing the world we live in at a very increasingly rapid pace (Rodrik., 1997). Changes in technology, communication, and transportation are opening up borders and markets at increasing rates. In any large city in any country, Japanese cars ply the streets, a mobile call can be enough to buy equities from a stock exchange half a world away, local businesses could not function without U.S. computers, and foreign multinationals have taken over large segments of service industries. Impact of Globalisation, both theoretically and practically, can be observed in different economic, social, cultural, political, financial, and

This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).

During the last decade of the twentieth century, the word ‘globalization’ has become an increasingly prominent feature of political, social, and economic discussion in academic and policymaking circles, as well as in the media. The processes and outcomes of globalization drew attention and debates that had one thing in common. The research shows that nearly everyone agrees that globalization is a trend that is changing the face of the world, and as a result the world society lives in a more ‘globalized’ world. Nearly two and a half decades passed since 1990s, and studies have been conducted to examine the causes and consequences of globalization. Moreover, nearly every person experiences some type of globalization and can testify firsthand the effects it has on their life, society, and the state. The analysis of the effects that globalization dynamics have on the world society indicates that globalization has a significant positive impact via spreading opportunities and wealth across nations, stimulating innovation and productivity, enhancing the economic development of poorer countries, and helping to improve living standards.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

The concept of globalization is a complex and peculiar one, failing to be definable by a single, precise definition. Centrally, globalization involves information and goods being exchanged amongst different countries. These interactions and interchanges among countries globally over time is due to an increase in communication and transport networks. Globalization is often divided into three main areas being economic globalization, cultural globalization and political globalization. All three are vital areas to one’s life and globalization is said to have a large impact on each. Although globalization is controversial in the aspect that it cannot be declared just how much of an influence the notion has in the world. Political scientists such as Muhammad Ijaz Latif, Anton Pelinka and Martin Wolf all discuss this issue in their respective pieces as well as differing aspects of globalization such as the role the European Union plays in relation to globalization, the different perspectives of globalization and the challenges of the nation-state in regards to globalization.

Globalization is the increasing interdependence and connectedness of the world, its businesses and it markets, as well as flow of goods, ideas, technology, people etc. This phenomenon has increased vastly over the years due to technological advances, telecommunications and internet. As the world becomes a global economy, countries have the opportunity to advance more but with the catch that there is also increased competition. Thus as it becomes more common and powerful a feature, it also has some resistance as well. (InvestorWords, n.d.)

People around the world are more connected to each other than ever before. Information and money flow quicker than ever. Products produced in one part of a country are available to the rest of the world. It is much easier for people to travel, communicate and do business internationally. This whole phenomenon has been called globalization. Spurred on in the past by merchants, explorers, colonialists and internationalists, globalization has in more recent times been increasing rapidly due to improvements in communications, information and transport technology. It has also been encouraged by trade liberalization and financial market deregulation.

The issues of globalization increasingly dominate the universe’s life. The concept of globalization according to Robertson (1992) refers to the narrowing of the world as incentives and increased our awareness of the world, namely the increasing global connections and our understanding of the connection. Globalization is a situation in which no boundaries between the people of the world and links communities in a country with people in another countries. Globalization departs from an idea to unite the nations which is expected to be a mutual agreement and guidelines for nations around the world. Globalization is able to waive the space and time constraints to get the interaction and communication between nations can be done

The term globalization had started gaining prominence towards the end of twentieth century. Over the period of time, it has become one of the most discussed phenomenon. It is not about the process of international integration of nations and their economic activities, but as a matter fact, it is way more complex involving other factors like environmental challenges, politics and other socio-cultural aspects.