Marketing Management Case Study by Andy Lalinde, Michal Berka & Claudia Baumgart Case Study – Natura: Global Beauty Made in Brazil 1. The benefits and obstacles of globalization for Natura Globalization can be described as the process of the increasing worldwide interconnectedness in many areas such as economics, politics, culture, communication, environment, etc. The consolidation of the global relations occurs on the level of individuals, societies, institutions and countries. The digital revolution
EXECUTIVE SUMMARY The study aims to understand the strategy adopted by Natura allowing it to assume market leadership in Brazil, competing with large international organizations. Even though Natura has achieved success, it has reached a maturity point in the market and in order for it to continue growing, a change of strategy is crucial. For this business report to be precise, many frameworks were used, amongst them the PESTLE analysis, Value chain analysis, 7S, VMOST and Porter’s 5 forces; to analyse
International Marketing Plan: Aesop’s Expansion into Italy TBS982 Marketing in a Global Economy Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448 Thanyaporn Theerawatphothong 4222490 July 22, 2013 Word Count: 6713 1. Executive Summary The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do