Essay Natural Environment and Campbell Soup

1240 Words Jan 31st, 2013 5 Pages
Week 1 – Chapters 1 & 2

Why do some business firms pursue a triple-bottom-line outcome while others focus only on profit maximization? Please, use a real company example to illustrate your points.
The triple bottom line outcome focuses on the concept where firms are environmentally conscious and socially responsible by achieving a balance between profits, avoiding damage to the environment, and achieving social benefits (Douglas, 2012). Traditionally, firms focused on profit maximization to achieve profits to pay out dividends and capital gains so shareholders can buy things. In a recent article, Nursing Homes are overbilling Medicare $1.5 billion a year for treatments patients don’t need or never receive. When nursing homes
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If customers refuse to buy products from organization that do not value the environment, organizations will change to customer’s needs. Along with not buying products, customers should not invest with companies who do not value the environment and communities. “Economists incorporate the triple bottom line into their models of business decision making by assuming that many individuals will buy shares in companies that achieve the triple bottom line outcomes they want and will sell shares in companies that do not” (Douglas, 2012. Pg. 7).
References
Campbell soup foundation. (2012). Retrieved from http://www.campbellsoupcompany.com/Foundation.aspx
Douglas, E. (2012). Managerial Economics (1st ed.). San Diego, CA: Bridgepoint Education. This text is a Constellation™ course digital materials (CDM) title.
Waldman, P. (2012, December 31). For-Profit Nursing Homes Lead in Overcharging While Care Suffers. Bloomberg. Retreived from http://www.bloomberg.com/news/2012-12- 31/for-profit-nursing-homes-lead-in-overcharging-while-care-suffers.html 1. Firm Objectives

Why do some business firms pursue a triple-bottom-line outcome while others focus only on profit maximization? Please, use a real company example to illustrate your points.

Guided Response:
In 300 words or more, please, provide your response to the above discussion question. Comment on how customers can influence firms to pay more attention to the

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