Natural Physical Environment of Apple

1702 Words Apr 14th, 2013 7 Pages
The Natural Physical Environment of Apple Inc.

Apple Inc. is an American intercontinental organization with a hub on conception and fabricating consumer electronics and intimately connected software products. The Company began as “Apple Computer,” best known for its Macintosh personal computers in the 1980s and 1990s.

Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Steve Jobs went to work, transforming Apple Computer into “Apple Inc.” with innovative non-PC products, starting in the early 2000s. As of November 2010, Apple operates over 300 stores worldwide and online shop where its products are sold. The Apples well known hardware products involve Macintosh for personal
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Threat of Substitute

It focuses on the alternative products available in market with low price and better performance. Apple produces music players, PCs, mobile phone and tablet PCs. There are many other companies that are producing same products with lower price.

The competitions between the existing companies in same industry are high. The competitions result in margin, pressure on selling price. Apple’s products are higher in price than its competitors so threat level is high for Apple. Apple produces various products. Each products and services have various competitors. However,

Macintosh/MacBook/MacBook Air/IMac thanks to creative marketing and several innovative computer products, Apple became the third-largest PC vendor in the U.S.

Competition

• Hewlett-Packard is most recent leader of PC manufacturing Industry.
• Dell who held the second-largest market share with 12.6% of worldwide PC shipments for 2011.
• Lenovo, China-based, vaulted into the front of ranks od PC venders in 2005 when it acquired IBM’s memory-losing PC business for $1.75 billion
• Acer, Taiwan-based, Acer bought Gateway, a leading U.S. PC brand, and became the third-largest PC vender in the world.

-The IPod was initially one of many portable digital music players based on the MP3 standard. Thanks to its sleek design, simple user interface, and large storage,…