Natural Resources Defense Council Case Study

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The Natural Resources Defense Council (NRDC) utilizes a number of technologies to bring global environmental issues to the forefront. Beyond its web presence on, the organization is also very active on social media. Its social media campaigns reach a large audience and encourage worldwide participation in environmental campaigns. To date, the NRDC tweeted environmental concerns nearly 56,000 times, which helped it acquire over 207,000 Twitter followers (Natural Resources Defense Council, n.d.). The organization also operates a YouTube channel, called NRDflix, where it publishes videos on environmental topics. Video content on NRDflix has logged over 42 million views to date, and the channel has nearly 20,000 subscribers (NRDflix,
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