Naturalistic Observation : Observing People

999 WordsNov 7, 20144 Pages
Naturalistic Observation – observing people in their natural setting. The advantages to his method are; realistic natural behaviours, low demand characteristics, can generate new ideas for research and test existing findings. However the disadvantages are; lack of control of variables, observer bias, limited to public places or certain types of behaviours, which may create ethical issues. Controlled Observation – allows researchers to observe in a natural setting, giving focus on what they want to study. However their intervention could disturb the setting. Participant Observation – The advantages are realism and natural behaviour, thus greater validity, new directions for research, and qualitative data. Conversely, there may be observer bias and effects, lack of quantitative data, difficulty in replicating or generalising, time consuming, and may raise ethical issues (Haralambos, et al., 2002). The systematic collection of data from large number of people, normally based on a sample of the population. This method can be fast, inexpensive and efficient, produces quantitative data and easy to replicate and generalise findings due to large sample. However there can be low response rates and demand characteristics. Structured or unstructured interviews are another method that can be used. There are some essential components of conducting research. Psychologists design their research experiments by using: Hypothesis – a statement or prediction Null

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