Nature of B2B Demand

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

After completion of master’s program, my goal is to return to AMS International, to expand the business further to other countries in Southeast Asia, as it will become a free-trade region in the very near future (AEC). Therefore, due to the changes of the market circumstances, I would like to study specific problem areas to achieve more understanding of various issues in global marketing, and to fulfill my academic marketing theory that I was lacked during my studies in undergraduate program.

This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).

Although there’s a lucrative offer outlaid, companies are faced with many barriers internationally which could lead to pitfalls. Therefore it is important that an international market research is conducted to understand customer’s needs which will give managers information on constructing a strategic decision before exploiting the market. This report mainly covers the barriers of conducting a market

1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?

McCarthy, E.J. & Perreault, W.D. Basic Marketing: A Global Managerial Approach. (2002). New York: The McGraw-Hill Companies.

Traditionally, B2C versus B2B was often defined as business marketers being more sensitive to price, customer loyalty and working business relationships while B2C marketers tried to create excitement for their products through emotional connections. While this definition remains true, the lines are blurred because B2B companies now use B2C techniques, social media and heightened user experiences to nurture long-term business relationships. The goal of a savvy business marketer is to generate an emotional response for the

As the globalization opens many doors for sales, it also opens doors for more clients demand on the company 's products. This creates a new approach for managers to adapt new cultures and adopt new strategies to build what the client likes and dislikes in the global market. It is stated that the giant

Using a supply and demand framework, I will examine the impact on the equilibrium price and quantity of a product (or service) of an increase in the number of consumers in the market. This is due to my basic knowledge of the fact that when consumers demand for a good or service increases, the supplier has to increase their output to match requirements of the consumer. Overall this means as demand increases, so does supply to meet the need of consumers in those specific markets.

The importance of international marketing increased in the last years in a context in which market saturation and competition broke out within different branches. The analysis of foreign markets became more important for enterprises, because of the increasing internationalization of the business activity. While at the beginning of the internationalization, standardization and differentiation just considered domestic markets, today market segmentation is taken on global extent because of intensified individualisation of behaviour 's demand of the consumers. It can happen, that consumers of different countries due to increased mobility, assimilation of demographic structure and better communication and information technologies, show more

In economics supply and demand refers to the relationship between the accessibility of a good or service and the need or wish for it amid buyers (Microsoft, 2009). Our daily lives are affected by supply and demand. Demand is based on the price of a product, the price of related products, and customer’s salary and preference. Supply can rest not only on the price available for the product but also on the cost of similar products, the method of how it is made, and the availability and price of contributions. In this specific case I will explain how supply and demand has affected my decision to purchase a home (The Free Dictionary, n.d.).

Due to the company's reliance on its direct-selling business model, earning potential and satisfaction of its representatives and maintaining its business model are essential for the company's success in global markets Thus, I would treat every market with a separate strategy and while keeping the direct-selling model as the core strategy I would capitalize on the local market’s requirements.

When the consumers decide to purchase a good, they have considered several different aspects of it. Normally when the prices are low, consumer’s demand will increase in buying the good. Though price is the dominating contributing factor of consumer’s choice, they also considered all aspects, before making a purchase. The demand curve starts to shift to the right; it represents the product is becoming more in demand. If the prices are the low but the demand is not increasing for quality as an issue, it will shift to the left on the demand curve. There are some consumers who want cheaply made goods this will only effective if that demand was in demand. Consumer also influence the supply of a good. If the demand is high enough to create a