Nature of Business of Kfc

Currently H-D is the leading seller of heavy weight motorcycles across the entire world. Because they are at the pinnacle they are the target for the competition. Some of Harley Davidson 's advantages are name recognition, brand loyalty, brand quality and customer loyalty (Hitt, Ireland & Hoskisson, 2013, p. 81). The company benefits by having “the made in America” image attached to its products. The image of a Harley rider and owner is one of a tough, independent, free spirit, ready and willing to take on the world type of man. The sound of a H-D motorcycle in idle or being ridden is unique and very identifiable.

My chosen businesses are KFC and NHS. These are the businesses I will be discussing the purpose and ownership. I will also mention the internal and external stakeholders of these two businesses.

I understand a working parent has barely enough time to watch over every little detail in the kids life, but an effort should be made not only by the parent, but also by the fast-foods to take at least some of the responsibility for making schoolchildren, and not to mention Americans in general, overweight. Advertisement towards children should be to promote healthy eating, which it currently is, however not so much back in 2003 where, according to David Barboza's article “If You Pitch It, They Will Eat”, “Product tie-ins are everywhere.” This holds true to this day, McDonalds has toys with their happy meals from two popular kids shows. Power Rangers and My Little Pony, which appeal to young boys and girls who know of or watch the show. It is a marketing strategy, the kids see the toys and watch the show, which in turn makes them want the toys, making them want to watch the shows. Continuing in an endless loop that only benefits the shows and most of all the fast-food companies like McDonalds.

According to the article, “If You Pitch It, They Will Eat It,” by David Barboza, toys are are used to market fast food, in such ways as food companies using strategic placing of popular characters to lure in children. Barboza states, “...call it a blitzkrieg that perverts children's eating habits and sets them on a path to obesity.” What the author is saying is that these companies use toys in marketing to exploit children's interests just to make some money. Children do not know any better when it comes to healthy eating, so when they see their favorite characters like Spongebob or Barbie in a Happy Meal or on candy, they will instantly want the product. Sales go up when children see popular toys used in marketing, so food companies make

Because of parents using food as a reward, many children learn that being good means eating unhealthy. Combined with the advertising techniques used by the fast food industry, children begin to make a correlation between fast food and a reward. Ellen Gustafson further confirms that fast food contains “more refined grains, fats and oils and sugars than the 1980’s.” All of these components of fast food make it appealing to children. Furthermore, many parents do not have time to make healthy meals for their children because of our fast-paced society. As David Zinczenko relates in Don’t Blame the Eater, “lunch and dinner, for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then, as now, these were the only available options for an American kid to get an affordable meal.” This is not a rare situation. Many parents work long hours and therefore encourage their kids to eat fast food instead of taking the time to teach healthy habits. This has the ripple effect of overeating and lack of exercise. Without exercise, many kids gain weight, become obese or are at risk for diabetes, high blood pressure, heart disease and asthma. (Childhood Obesity) Today, type 2 diabetes exists in 30% of childhood obesity. (Zinczenko 154) Gustafson further states in her presentation “1/3 of American children are overweight and obese.” When a child has obesity, their ability to participate in everyday activities like sports and play is inhibited, which means

Food companies make millions just from advertising junk food to kids. Food companies advertise using very known cartoon characters to appeal to kids that contain high-sugar levels that can cause many different disorders that can affect them in a server way. Kids tend to beg their parents for junk food and other types of foods just for seeing that they would receive a toy. In the article “10 Things the Food industry Doesn’t Want You to Know” states “On TV alone, the average child sees about 5,500 food commercials a year.” With these advertisements, kids can get the idea of going to eat in places that have unhealthy food. Advertisement like these can cause children to view fast food as something they can be constantly eating without having any problems.

Have you ever wondered why Mcdonald’s happy meals have toys in their commercials? Mcdonald’s put toys in their commercials because kids love toys. They know that kids enjoy playing with toys and that kids will ask for a happy meal just for the toy. Mcdonald’s and many other companies use this method to affect kids. This is effecting kids negatively!

Along with these factors the food industry is spreading the sell of high-sugar and high-fat foods, increasing their portion sizes and uncontrollably boosting these products. In the article, “Fast-food Culture Serves Up Super-Size Americans”,  author Bridget Murray discusses “toxic signs” such as Nutritious foods reign, serving sizes keep increasing, and the food Industry has run amok. The food industry has prospered into being in common places such gas stations, vending machines, convenience stores,  serving high-fat, high-sugar food, and restaurants increasing their serving size and promoting bargains for low cost products.  Murray has noted, “ High-fat, High-sugar foods are widely available, taste good and cost less than healthier food”; an example of this would be vending machines. Vending machines contain many fatty foods at low prices as they are convenient to a typical person. The most common source of increasing serving sizes, is McDonald’s use of Super-Size it, which they had made into a verb. The food industry has run amok by serving appealing processed foods, through colorful packaging in addition to using advertisements on television, computers and social media. Children spend most of their day watching T.V., where they view multiple advertisements. In recent articles, “...research has found that children who watch more than three hours of television a day are 50 per cent more likely to be obese than children who watch fewer

Harley-Davidson's mission statement is to "fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." (Harley Davidson, 1999). The company's main objective for the entire organization s is to have happy and satisfied stakeholder; this includes their customers, employees, suppliers, investors, and the entire society in general. Harley-Davidson makes the customer's experience with their products the core of their business and every effort is made to make this experience as enjoyable as possible. It is this strategy that has helped Harley Davidson meet its current level of success.

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

“I pledge my honor that I have not violated the Chicago GSB Honor Code during the Preparation of this assignment.”

Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley, the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes, especially while under the ownership of AMF, whose decisions almost destroyed Harley-Davidson. They have also made an inspiring come back, recapturing their share of the market and more. Harley-Davidson has managed to attract all sorts of riders including motorcycle “rebels”, women and blue and white color workers. In fact, in our church small group there are two

The success of Harley Davidson (HD) is due to the American motorcycle icon’s effective Strategic Management. HD’s vision, mission, goals and objectives strive to exceed the requirements of its main stakeholders. Although these needs are not always met, the company has unique relationships with is stakeholders. The company stays on course with its strategic plan, despite the economy and the decline of American manufacturing and what might be considered its dwindling U.S. consumer base.

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity

The spinning off the restaurant divisions, in my opinion, is a success for PepsiCo. Although Yum! Brands has been a quite successful, thriving company with record setting growth and profitability, I would still support the decision today. PepsiCo had too many oars in the water with the beverage business, the snack business (Frito Lay) and the fast food restaurant business. It could not successfully manage all the diversity it had acquired. I commend the management team’s decision (led by, then President/CFO, Indra Nooyi and now Chairman/CEO) (Fox News 2012) to cut a highly potential part of its business off and to implement a strategy to focus on its main products and their distribution. This strategy has proved to be the right move for this organization. Below is a table which illustrates the fluctuations with the stock price from the first acquisition of Pizza Hut through October 31, 2014 (though the stock price posted on 11/3/2014). You can see that the acquisition years (in yellow) show a negative impact on the stock price, with two of the three being significant. You should also note that, in the year of divesture,