Nature of Business of Kfc

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GROUP ASSIGNMENT & EXERCISE QUESTIONS PRINCIPLES OF MARKETING & INTRODUCTION TO MARKETING SEPTEMBER 2012SEMESTER Week 1 - overview | 1. Discussion on Course Plan 2. Forming a group: Principles of Marketing (3-4 in a group) Introduction to Marketing (4-5 in a group) Week 2 - Topic 1: Foundations of Marketing | Instructions: Read Harley Davidson case Discussion questions Few brands engender such intense loyalty as that found in the hearts of Harley-Davidson owners. Long ago, the folks at the renowned motorcycle maker realized that the best way to create lasting relationships with its customers was to understand them on their own terms. It wants to know who its customers are, how they think and feel,…show more content…
The supervisors gave fast food chains 90 days to voluntarily comply before the ordinance became effective. ------------------------------------------------- ------------------------------------------------- Opponents of toys in fast food meals say the promotions are feeding the nation's obesity epidemic by making unhealthy food seem more desirable to children. But the food industry says that healthier choices are now available to children — and urges parents to take responsibility for what their kids order. ------------------------------------------------- sharon.bernstein@latimes.com Suggestion of answers: McD’s would be affected in terms of their product offering, advertisement (need to do a new one) due to the news. There are many other environmental factors that can affect Marketing strategy of a company. ***END*** Week 4 - Topic 3: Consumer Markets Buying Behavior | GROUP ASSIGNMENT 1 (10 marks) Group members name: 1. ……………………………………………………………….. 2. ……………………………………………………………….. 3. ………………………………………………………………. 4. ……………………………………………………………….. 5. …………………………………………………………………... There are TWO questions for this assignment 1. Answer BOTH. Choose a product/brand with cost of more than RM100 that you or your friends recently bought. For examples, shoes/ motorcycle/ T-shirts/ Jeans/ handbags, etc. (Different product for different groups) 1. Describes how you or your friends went through the decision

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