Part One
A)
The general nature of the funeral business is to some degree incredibly uncertain. There is no guaranteed way of forecasting future work as there is no guarantee that death rates in the area will remain the same year on year due to various factors e.g. general health in the area, local disasters, poverty rates etc. For the purpose of this report the focus will not be on the funeral business as a whole but on one area of sales – monumental masonry.
The nature of customer demand – volume, variety and uncertainty
Month on month the monumental masonry side of the business will complete, on average, 40 monumental orders – 75% of this work will be new work that has come from funerals that the business has recently
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This generally works by use of medium term capacity planning whereby using historical data and current number of funerals to be carried out the manager can somewhat anticipate the demand and therefore ensure that current work is completed in time so that there will not be a back log of orders. However due to fluctuations in demand short term capacity adjustments will sometimes have to be made to ensure that work is carried out at a quicker rate in during the busier periods (in this case December). When fluctuations in demand occur to a level that the business cannot cope with then the work will be sub-contracted to another business to help cope with said demand. This also helps in keeping the costs of staff down, momentary fluctuations in demand will not require the use of extra/temporary staff if the work can be completed elsewhere to the same standard of quality.
The weather can create problems in terms of fixing monuments in the required cemetery/churchyard, particularly during the winter months. Therefore it is expected that if the weather has been particularly bad on some days and the process of fixing monuments could
"The Customer Comes Second" is an account of the management and leadership style of Hal Rosenbluth, the Chief Executive Officer (CEO) of Rosenbluth International, a global travel management firm that was founded in 1892 by Marcus Rosenbluth, Hal’s great-grandfather. The premise of Hal Rosenbluth’s management style is just as the title of the book suggests; concentrate on your employees first and your customers second. I found the management practices outlined by Mr. Rosenbluth to be innovative and applicable to all types of business, not just the travel industry. I was also very intrigued by some of the creative employment practices used by Rosenbluth International as well as their fight to stay alive in the travel
product/ service bundles to meet customer needs. How can they do this and how can
The article, “10 Burdens Funeral Directors Carry”, written by Caleb Wilde expresses the unique struggles of those working the funeral business. They face numerous challenges through trying to aid and support those mourning a loved one. This often over looked and underappreciated field offers a salient as well as specific service desperately needed by each community. By encountering: depression, psychosis, isolation, stress, workaholism and death itself funeral directors make numerous personal sacrifices to continue to provide honor and respect to the dead.
The amount of annual revenue allocated to funeral home versus cremation services is quickly evening out, and cremation is predicted by the NFDA to completely overtake burial selection within the next
Public burial sites were intended to serve the whole community and are closely integrated into community history. The sites carry multiple social and political
Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number.
The City of Miami Cemetery was built in 1897 during Miami’s pioneer era, as a result of tradeoff of ten acres of land territory, made by the City of Miami and one of the City’s founder families, the Brickell’s. The purpose of this funeral landmark was creating a place to commemorate people’s lives, as William and Mary Brickell wished. According to the data, it is the oldest and only municipal cemetery in Dade County. During 1897 and 1898 this place was laid out and divided into plots, this made easily the organization of the families who were buried. It provides a historical resemblance to the late 19th Century and the early 20th century when it comes to the architectural headstones and classical mausoleums of the Cemetery. Also has visual
The shortage of burial space in the capital is reaching a critical stage in many of its 32 boroughs. Data shows that the majority of them currently lack the capacity to supply enough graves to meet the level of demand suggested by mortality projections over the next two decades.
The Holy Gardens Crematorium will cater services not just the clients of Funeraria Royale but also to the other Funeral Service. They will serve as the primary clients or customers of the Crematorium.
Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships with customers contributing to a greater market share.
The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).
Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service
A customer driven organization with detailed customer relations can result in optimal effectiveness and efficiency in the workplace.
Amazon.com Incorporated is company whose retail business is done exclusively online, formally known as electronic commerce or e-commerce. It was the book category that first caught the attention of founder Jeff Bezos, who realized that a Web store could offer more book inventory than an actual shop could offer (Cuneo, 2000). The idea was born and Amazon, a customer-centric company was created. Customer-centric is an approach that allows businesses to drive profits and gain competitive advantage by providing a positive customer experience not only at the point of sale, but also, after the sale (What is customer-centric, n.d.).
In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and