Naturestealeaf. Com Website Analysis

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In our world today, time and money are becoming more scarce for the general public. For this reason, many Americans find themselves eating fast food or simply have an inadequate daily diet. Thus causing an increase in obesity rates nationwide. According to the National Institute of Diabetes and Digestive and Kidney Diseases, data from the National Health and Nutrition Examination Survey concluded that 2 out of every 3 adults in the United States of America are obese (NIH, 2010). With that being said, many Americans find themselves testing and attempting various ways to lose that excess weight. Some look for the quick fix (pills, teas, remedies, etc.) which majority of the time doesn’t work. Others go for the best way which is to simply eat…show more content…
The website is extremely user friendly and makes finding the perfect product an easy process. The prices of the products on this website are very reasonable. Some products are even given a substantial discount and there is also a promotion for consumer who spend over a certain amount of money. Thus creating an incentive to purchase even more, which is a decent business strategy. Each product sold on this website is given a thorough description. With this info, consumers know the background of the product, its benefits, how it works, and even reviews from consumers who have purchased the same product in the past. This allows customers to grasp and have an idea of exactly what they will be receiving to eliminate any…show more content…
For example, “The Garcinia Cambogia fruit contains a natural extract called hydroxycitric acid (HCA) which researchers are finding may significantly increase weight loss efforts when combined with proper diet and exercise.” Notice how when describing the product says that the product “may” increase weight loss. This gives the notion that it is either unproven or unsure that the product is even effective in the way that they are promoting it and could also be a tactic to avoid any type of lawsuits. According to Kim et al., Garcinia Cambogia failed to promote weight loss or any decrease in body fat whatsoever. This was concluded by assessing and testing eighty-six overweight subjects, both men and women ranging from twenty to fifty years old. The subjects were split into three different groups. One group was giving Garcinia Cambogia extract, another group was given Glycine max leaves (which is also a supplement for weight loss), and the third group was given a placebo (starch). The subjects were given these supplements for ten weeks straight. Before and after the ten weeks, measurements on the subjects were completed by the researchers in order to determine body composition, plasma cholesterol, and diet. After the ten week test was completed, researchers concluded that
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