Natureview

differentiates it from other leading competitors. Of the many competitors, Jenny Craig is the main

1) Uniqueness of product itself: Comparing to its competitors’ products, Sorrel Ridge could be a diabetic diet.

The cold air is relentless and the fire can only do so much to keep a person safe in the elements, but this isn’t always the case in stories. The short story, The Outcasts of Poker Flat, written by Bret Harte entails the life changing experiences that “outcasts” have to endure in horrible weather that becomes inevitable. Albeit this story deals with the unpleasant side of nature, the short story, A White Heron, by Sarah Orne Jewett illustrates the exact opposite. Rather, nature becomes Sylvie’s one true love. The juxtaposing ideas of nature in these two short stories still manage to make the characters make extremely critical life decisions. The short stories A White Heron, by Sarah Orne Jewett and The Outcasts of Poker Flat, by Bret Harte, have key aspects that make themselves coincide and contrast with each other and assist the characters make difficult decisions mainly through the settings in which they are placed; the season that the story occurs in, and the situations in which the characters have to tackle.

Rodney Lough Jr is a photographer who loves to capture the natural world. Rodney was born on July 22, 1960 in Jacksonville, Florida. Rodney war twelve when he first received his very own camera and since then he loves to take photos. Rodney Lough Jr didn’t learn to take photos from anyone, he was self taught and he taught himself very well. His parents would take him hiking and camping when he was young. He went to college for some schooling but not for photography. After he finish schooling he got a steady job and a wife and four children. He continued to go camping, hiking and shooting wilderness photos with his wife and children with his spare time. On one trip he went to Colorado and saw this beautiful mountains that made him realize

Lassens Natural Food and Vitamins focused more on the quality of products they offered rather than having a plethora

The company distinguishes its products from the competition by using natural ingredients and a special process that gives the yogurt it creamy and smooth texture without having to use thickeners.  Other distinguishing factors for Natureview includes using milk form cows that have not been treated with rGBH and the average shelf life of Natureview yogurt is 50 days instead of 30 days. Over the past 10 years, Natureview revenues have increased from $1000,000 to $13 million. Natureview offers 8oz and 32 oz. cups for purchase. Initially starting out with two flavors, Natureview has expanded to offer twelve flavors in the 8 oz. cups and four flavors in the 32 oz. cups.  Sales of the 8 oz. cups made up 86% of Natureview’s revenue while sales of the 32 oz. cups made up the rest (14%). Natureview has found a niche market in the natural foods channel. Customer can find Natureview yogurt at a variety of natural food retailers including Wild Oats, and Whole foods. The price for Natureview yogurt at natural food stores was  $0.88 for an 8oz cup and $3.19 for a 32 oz. cup. Compared to supermarket channels ($0.74 for 8oz, $2.70 for 32 oz.), prices for Natureview yogurt was higher due to multiple parties involved in the distribution.  Natureview has to use three distributors in order to get the product to consumers.  Each distributor collect their margins, which leads to higher prices.

Strengths – The soft drinks were made with 30% real juice, which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although the company had a small market share, their sales increased steadily over the years.

Besides, the company’s focus on the 8-oz and 32-oz, the sizes that were not being offered by other companies, made Nature view to effectively compete with other established companies that ultimately granted it breakthrough in the market. In the natural food channel, Natureview’s brand had 45% share that was attained through the company’s unique quantity of packaging.

Chobani is a greatly successful company based in New York, where their Founder Hamdi Ulukaya moved to when he came to the states from Turkey (Chobani History 2016). Chobani is a company known for having the best Greek yogurt in the United States. Chobani prides themselves on having a high quality yogurt that is incomparable with any other brand of yogurt out on the market. This dedication the quality is what sets Chobani above everybody else is directly causing their positive business growth. By the end of 2015 Chobani’s revenue was at “$1.5 billion where their competitors were at $250 million” (Giammona 2015). What differentiates Chobani between its competitors is its dedication to the quality and the fact that the Chobani Greek yogurt is healthier than that of Dannon and in any other competitors brings as they use all natural ingredients on where others may have antibiotics and other unhealthy byproducts in their yogurt which can be poorer for health of the consumer. With Chobani’s small staff of 2000 employees and their solo headquarters and different type of product manufacturing, Chobani makes a huge difference in less mechanical and robotic form of creating the yogurt that those of the competitor’s process to creating quality within the product. Companies such as Coca-Cola or Pepsi Co would want to buy a Chobani there has been no offers them product differentiation such as the purchases the Coca-Cola has made with Vitaminwater (Martin, Sorkin

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

1. Decline in competitor popularity – As frozen yogurt seems to have reached its maximum tier, this creates an opportunity for an ice cream business to obtain more of the market share.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

quality, and recognized by the consumer as such. The brand is seen as expensive, but

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.