Natureview Farm

Farmers’ market produce could fall in one of two marketing channel structures the first one being direct channel. This is so because the Farmers market can sell their produce

The main point that can be taken from this analysis is that due to its strong brand image, lower shelf-life, and cheaper prices than its competitors, Natureview

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

1. Introduction The intended purpose of this report is to outline the nature of the Australian retail market, specifically the retail food sector. This report will then discuss the role of market segmentation and how it has resulted in the emergence of new retail channels available to consumers. The emergence of ALDI as a new retail channel will be the focal point of the report along with a brief overview of other new-coming organizations such as Costco. Through the use of current journal articles, books, internet sites and government publications, this report will outline the benefits of the new retail channels available to consumers, especially in regards to saving on common expenses. This report will also discuss the possible room for

Grappling with the potential purchase of Olive Hill Farm, we decided to conduct a financial analysis to determine whether the project should be taken or not. Our financial analysis include scenarios for the best, worse, and most likely outcomes of purchasing the farm. For each scenario a Net Present Worth (NPW) and an Internal Rate of Return (IRR) was calculated and compared. This revealed that there was little gain for the worst case scenario and large gains for the other two scenarios. A sensitivity analysis and a break-even analysis was also conducted. The sensitivity analysis identified the most influential factors on the NPW. In the end, the analysis favored buying Olive Hill Farm because it would be a low risk, high reward investment.

Today an increasing desire from consumers is to have healthy and organic product offerings. While

Imagine taking a relaxing walk in the bright warm summer air and all you can hear is the birds chirping around you. The Lime Creek Nature Center could provide this very opportunity! Lime Creek is a site in Mason City that informs visitors all about native plants and animals. The Lime Creek Nature Center is an old site in Mason City that is still thriving today, providing education, and fun activities for those who lives in Mason City or chose to visit, with numerous activities to do such as hunting, fishing, and many more things as well.

Three sanctuaries along the east and west coasts comprised of sprawling pastures and deep read barns make up the Farm Sanctuary and provide homes to over one thousand pigs, cows, chickens, ducks, geese, turkeys, sheep, and goats (ix). In 1985, as a recent college graduate of sociology Gene Baur became a vegan and full-time advocate to end farm animal cruelty. Baur and friend Lorri Houston founded the non-profit farm in 1986. At the time, the sanctuary founders had little vision for what the future held for them or their rescues, but they had a name and hearts full of compassion (4-5). Today, Farm Sanctuary is the world’s largest rescue facility for farm animals (ix). The Farm Sanctuary focuses on animal rescues, public education, and changes

The natural and organic food industry are in no doubt the most dynamic and diverse in recent years; traditional supermarket chains such as Kroger Company, Costco, and Wal-Mart have also begun undertaking in the natural and organic food market offering competitive prices (Sonya Bells, Whole Foods Market after Fiscal 2015: the Whole Story, marketrealist.com). However, to me, the two brands that resonate the most in this service sector, at least locally here in Columbus, Ohio are Whole Foods Market, Inc and Trader Joe's.

The company distinguishes its products from the competition by using natural ingredients and a special process that gives the yogurt it creamy and smooth texture without having to use thickeners.  Other distinguishing factors for Natureview includes using milk form cows that have not been treated with rGBH and the average shelf life of Natureview yogurt is 50 days instead of 30 days. Over the past 10 years, Natureview revenues have increased from $1000,000 to $13 million. Natureview offers 8oz and 32 oz. cups for purchase. Initially starting out with two flavors, Natureview has expanded to offer twelve flavors in the 8 oz. cups and four flavors in the 32 oz. cups.  Sales of the 8 oz. cups made up 86% of Natureview’s revenue while sales of the 32 oz. cups made up the rest (14%). Natureview has found a niche market in the natural foods channel. Customer can find Natureview yogurt at a variety of natural food retailers including Wild Oats, and Whole foods. The price for Natureview yogurt at natural food stores was  $0.88 for an 8oz cup and $3.19 for a 32 oz. cup. Compared to supermarket channels ($0.74 for 8oz, $2.70 for 32 oz.), prices for Natureview yogurt was higher due to multiple parties involved in the distribution.  Natureview has to use three distributors in order to get the product to consumers.  Each distributor collect their margins, which leads to higher prices.

Paula Green, a U.S citizen and our client, is preparing to expand her business into landscaping field. Before the expansion, Paula already has already been operating the Green Thumb Nursery whose total assets with a $260,000 adjusted basis and a $500,000 FMV. To avoid the risk of paying unlimited debt, Paula plans to change business form from sole proprietorship into corporation. And Mary Brown, a U.S citizen and the other client, would like to invest $250,000 into this corporation.

4. By expanding the distribution channel one single customer doesn’t dominates the market share, and limited distribution channels could affect company’s bottom line.

Besides, the company’s focus on the 8-oz and 32-oz, the sizes that were not being offered by other companies, made Nature view to effectively compete with other established companies that ultimately granted it breakthrough in the market. In the natural food channel, Natureview’s brand had 45% share that was attained through the company’s unique quantity of packaging.

........................................................................7 7.0 Financial Plan .........................................................................................................................................7 7.1 Start-up Funding ...........................................................................................................................7 7.2 Important Assumptions ..................................................................................................................8 7.3 Break-even Analysis ......................................................................................................................8 7.4 Projected Profit and Loss ..............................................................................................................9 7.5 Projected Cash Flow....................................................................................................................12 7.6 Projected Balance Sheet .............................................................................................................14 7.7 Business Ratios ...........................................................................................................................15

In future maintain 5% of stores as mini-supermarkets in her development target. 759 STORE did its best to conduct “lower margin with high turnover” policy. Through this 3 years effort on active developing direct import model, it was grateful that 759 STORE had not only built up supplies with food distributors and manufacturers of Japan and other countries, but also a smooth import operation with substantial procurement scale. To avoid any conflict on product price setting with traditional market players, the Group would take further step to increase the proportion of direct import and much fully exclude the supply of local suppliers who were difficult to have price negotiation with and did not allow 759 STORE to set product prices independently. Exploring new products in all angles and without limitation, our procurement team continued to source wide varieties of import product for Hong Kong residents’ enjoyment, where around 80% of them was food products and 20% of them was household and other products, hoping that our