Nba Case Essay

672 Words Mar 2nd, 2014 3 Pages
NBA Case 1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in the market?

First by analyzing the NBA’s market by utilizing Porter’s competitive forces model, we need to look at potential entrants, suppliers, substitute products, and customers. Now potential entrants that could be competitors to the NBA could be less prestigious basketball leagues, national leagues, and other professional sports leagues that try to take away their customers like the NHL or MLB. As for substitute products other professional sports would also fall under this category as well along with amateur content uploaded onto other streaming sites that would lure consumers away from
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3. Why is it important that all fans in the world have the same experience?

It is important that all fans in the world have the same experience because as the NBA continues to include numerous foreign players from around the world, these countries that the players are recruited from are potential future customers. By limiting exclusion and ensuring countries around the world have the same access to this experience so the people of these countries can watch streaming movies, the NBA will have more loyal fans down the road leading to an increase in revenue.

4. Why is it important that individual franchise owners can build manage, and distribute on the NBA platform their own content?

It is important that the individual franchise owners can build manage, and distribute on the NBA platform their own content because this way they can provide all the fans in the world the same experience of the competition. Especially since every team has its own franchise it would benefit each individual team to market their team as best as possible in order to maximize their fan base. Also this is a good way for the NBA to promote its business model everywhere in the world and that is the best way to keep their customers coming back and preferring their platform over any other company.

5. The word “partnership” appears several times in the video. Who are the NBA’s partners? How does the concept of a strategic ecosystem apply to the NBA’s partnership

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