Negative Effects Of Advertising

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

The intentional purpose of the Kendall Jenner Pepsi Ad is to increase their sales with a younger crowd. PepsiCo tried incorporating cultural and political views into their ad to influence the millennials to buy their product because the millennials are involved in and outspoken about the current political situation. If one could only watch this commercial once they would think that PepsiCo is trying to make something to the equivalency of Coca Cola’s Share a Coke with the World advertisement.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi

Advertiser’s use their definition of an ideal race to sell a product or cater to a certain audience. In 2006, Sony released an ad for the new white playstation. It featured a white model in all white grabbing the face of an African American model dressed in all black. This created great controversy over the message that White’s dominate Blacks. Sony claimed that the ad simply dramatised the difference in color of the two Playstations. Sony exploited the differences in race in order to sell their product. In turn creating national news and drawing attention to their product. A more recent commercial, featuring Kendall Jenner, for Pepsi has created mixed emotions. In the ad she joins a protest group. In the end, she hands a cop a Pepsi. He takes it and smiles back at her. The ad causing people to suggest that it insulted Black Lives Matter issues. The fact a can of soda can end major issues such as police brutality. Pepsi used a diverse group of people in the crowd, but their focus was a famous caucasian woman, Kendall Jenner, handing a Pepsi to a caucasian police man. Instead of

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

The intended purpose of the Kendall Jenner Pepsi Ad is for Pepsi to increase their sales with a younger crowd. PepsiCo tried incorporating cultural and political views into their ad to influence the Millennials to buy their product because the younger generation is involved and outspoken about the current political situation. If one would watch this commercial even once they would think that PepsiCo is trying to make this advertisement the equivalent of Coca Cola’s Share a Coke with the World advertisement.

These days advertising is very competitive, and for the advert to be effective it needs to be memorable and grab your attention. The society that you live in greatly alters the target audience, effectiveness and most importantly, the message. Messages portrayed by advertisements are dependent on the values, customs, desire and age of individual communities. Therefore products and services are suited better to some areas and age groups than others. The John Lewis Christmas advert (2014) and the Evian Water advert are prime examples.

Advertisements, in the twenty-first century, are an ever-present medium of influence in our day-to-day lives. This notoriously ubiquitous form of publicity has become so intricately woven into our cultural and societal presence that we have learned to absorb the messages put forth by advertisements, often without any question as to their credibility. Advertisers position readers to accept the messages being conveyed, and in doing so, attain an unsettling degree of power over their readers, with the ability to exploit feelings, emotions and desires through the use of clever discourses, images and symbols. In order to undermine the influence and pervasive nature of advertising,

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

We are a society not just surrounded by marketing but immersed in it. We pass billboards as we drive, endure commercials as we watch television, scroll past ads on websites, and promote particular brands in our choice of clothing, cars, and home décor. The depth of analysis and research that goes into each ads design, placement, and medium should be considered. A billboard for “The Loosest Slots” is placed near the casino’s exit along the highway to entice drivers to stop and play. Commercials for toys are aired on children’s satellite and cable television channels specifically so the child knows what to request their parent’s buy them. Ads on websites are based on our previous search histories so the items we are being shown are items we are

What if a drink could not only stop protests, but bring peace and harmony to those who drink it? Pepsi wanted to show the world that their product was said drink; however, a controversy broke out. During the Spring of 2017, a huge marketing blunder occurred when Pepsi released a commercial featuring Kendall Jenner. The commercial starts off with a model during a photo shoot, played by Kendall Jenner, who then walks outside while a peace protest goes on. She sees all of the people smiling and holding up signs saying “Peace” and “Love” when her attention goes to something else. At the protest, numerous police officers are on guard; ready to stop anyone who gets violent. In order to stop their intimidating presence, Jenner hands an officer a Pepsi soda (“Kendall Jenner…”). This one act single handedly brings everyone together in peace and harmony, but how does this advertisement cause controversy? The advertisement was released after multiple movements of the Black Lives Matter protest and riots. During these protests, many people got injured and some even killed while trying to stand up for what they believe in. The controversy deals with whether Pepsi intentionally made this commercial trying to use the serious movement to market their soda or if it was just a misinterpretation of an innocent advertisement. The advertisement can be seen trying to use the Black Lives Matter movement in order to sell their product, using the theme of protests and marches in a failed attempt to sell the drink. However, Pepsi refuses this and claims that the commercial had no intentions of using the movement to sell their product.

In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.