Negative Effects Of Advertising On Children

1261 Words6 Pages
As the concentration of media rises along side technology so does our exposure to advertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is due to advertising unhealthy foods to children. Advertising to children is extremely controversial as children are unable to deconstruct messages in the…show more content…
I estimate that with the rise of Web 2.0 and online television the exposure time would be more than 2 hours. It is unfair to be targeting children as consumers before they are able to understand the negative repercussions and true meaning of corporate advertising. As stated in the article, Fantasy In Food “Child possess lower levels of persuasion knowledge than adults They lack the ability to critically evaluate commonly employed advertising tactics such as fantasy and mat form judgements based on primarily on their affective evolutions of an advertisements execution.”(M. Rose, Merchant and Bakir 2012 75) As well, children are unable to earn money, therefore they must consume through their parents using techniques like pester power. Pester power is when a child nags their parents to purchase an item being sold. This is often to the extent that the parent caves in order to satisfy their child. Meaning that the parent is being influenced as the consumer. The Brooklyn Law Review believes in the need “for increased adult responsibility toward vulnerable children, children 's helplessness due to age and inexperience in the marketplace and the disfavor evident in the law for adults who exploit this helplessness.” (Pauker 1980) Overall from the argument in which advertising to children should be restricted before an age where they are able to deconstruct and understand the messages in advertising, more strict laws and
Get Access