Negative Effects Of Advertising

1820 Words8 Pages
It might not be too farfetched to think that on any given day consumers are persistently targeted by companies striving to get their business. A company’s persistence to get consumers in the door and to purchase their product and brand, typically comes in the form of advertising. Companies have the ability to utilize many forms of advertising to reach consumers such as, television ads, social media, billboards, instore displays, newspapers, magazines, etc. Advertising can be significant aspect for a company as James Kelly points out, “First and foremost, it tells prospective clients we’re here, and keeps our name fresh in their minds. It can help drive a company’s growth, overall brand strength and resilience.” (Kelly, 2010, para. 7). Essentially, advertising can almost be viewed as a form of communication; a company is conveying a message to consumers about who they are and what they have to offer and if communicated adequately it has the ability to result in financial gain. Seems to sound simple enough, however, in reality although advertising can have a positive impact on a company, if it is not done appropriately it can have the complete opposite effect. Not only can this potential negative impact happen to companies that are strictly advertising in the U.S., but even more so when a company is advertising abroad. A company that is attempting to establish themselves internationally should heavily scrutinize their advertising strategy and ensure that there is an adequate
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