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Negative Effects Of Media On Women

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1.0 Introduction
According to a report published by the United States Census Bureau, American spends about 3952 hours on a yearly basis on using media with approximately 1704 hours being used up watching television (Kaus and Thapar 2014). These numbers are equivalent to watching the television for more than two months and five months on other forms of media. In addition to this, more than 70% of women have also dominated all forms of media particularly the social networks (Kaus and Thapar 2014). Therefore, it is outright reasonable to state that what we spend our time on has a direct impact on our lives. This premise has been the emphasis of many research studies. Most of these research reports have specifically looked at the elements portrayed by media and their effect on our perception of ourselves. Furthermore, body satisfaction and self-esteem have been negatively affected particularly by media. Therefore, it is critical to understand the role of media and how it affects the well-being of women (Kaus and Thapar 2014). Once we understand the role media plays in the lives of women, we can begin to understand how to reduce its negative effects. In the subsequent literature review, different research studies that demystify the effects of media on women have been explored. Firstly, the studies that focus on the general effect of media and its influence on women have been examined. Additionally, globalization of sociocultural values is also described and the studies that focus

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