Negative Impacts of Technology on Tourism

Social Factors. Social factors affect consumer behavior significantly. Every individual has someone around influencing their buying decisions. The important social factors are: reference groups, family, role and status (Perreau, 2014.)

A customer’s buying behaviour is also influenced by social factors, such as the groups to which the customer belongs and social status.

2.Social Factors: A consumer's behaviour is influenced by such social factors as reference groups, family and social roles and statuses. A person's reference group consists of all the groups that have a direct or indirect influence on the person's attitudes or behaviour (Kotler, 2000, pp.163). Reference Groups create pressures for conformity that affect actual product and brand choices. The MiZone and Aqua Blue range of bottled water is aimed and is consumed by people who do considerable exercise and are concerned about their fitness and well being. Consumers in this group would notice that their peers consumed MiZone or Aqua Blue and would then purchase it themselves.

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

Marketers closely examine the behaviours of consumers to understand what motivates an individual to purchase a particular product.

Marketing is an important tool for retailers as it provides them with a medium through which to communicate with customers (Boone, 2007). It is vital for producers to use the right marketing strategy as it has a direct impact on the sales of their products. Consumers are not the same and can be divided into different categories depending on their age, preferences, and financial status. The main advantage of categorizing consumers is that retailers can use different marketing strategies to target them in different categories to maximize sales. Retailers face competition from other retailers. For this reason, producers must take into consideration consumer behavior when marketing their products. Analysis of consumer

There are also two types of social influences, normative and informative, that can affect a consumer’s purchase decision. A normative influence is the desire to conform to the expectations of another. An informative influence is to accept and trust information obtained as reality. (Bishop & Myers 1974). According to Lam & Meyers 1978, normative and informative influences are both relevant when purchasing a car as an individuals opinions can be influenced by group discussion. It is evident that normative social influences have a greater influence on groups as this is when an individual believes that conforming may have positive consequences and not conforming may have negative consequences. Whereas, informational social influences is often when we care about getting the right answer and trying to be rational. Both normative and informative influences affect the consumer purchase decision of purchasing a car.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Therefore friends and family have a critical inflence on consumer decisions as influencers. These influencers are subject to conformity within their social and cultural circles and provide guidance to the consumer as to what is acceptable for purchase in line with traditions and beliefs.

Consumers make several buying decisions each and every day (Armstrong and Kotler, 2012). There is a strong academic interest in why consumers make such decisions and their buying behaviour (Armstrong and Kotler, 2012; Solomon et al, 2013; Shiffman et al, 2012). Shiffman et al (2012) defines consumer behaviour as ‘the behaviour that consumers display in the searching for, purchasing, using, evaluating and disposing of products and services.’ It is argued that consumers are strongly influenced by several factors when making a purchase; such as cultural, social, personal and psychological characteristics these factors affect consumer behaviour as a whole (Armstrong and Kotler, 2012).

And also in some cases going to the extreme in stating that parents are slowly killing their children with feeding them specific foods. This is a huge factor that has brought about changes in the way consumers purchase and behaviour. Other factors are current events, such as when the 9/11 incident occurred; a lot of patriotic Americans bought and consumed American made products to help the American economy grow. The American government also put out campaigns to promote American produced and made products to the public to change the views of consumer purchases. Just another example of factors that support change in consumer behaviours.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

To start, marketers have to understand how the market where their consumers buy works and is influenced. The behavioral pattern of consumers is referred to as consumer buyer behavior, and all of these consumers combined forms the consumer marker. When marketers are studying the consumer market, it should be noted that they’re not only looking at what consumers are purchasing, but why they are purchasing, and how (or how much) they are purchasing. To understand why consumers purchase goods, marketers tend to look towards what factors could possibly influence consumers to buy. These factors could be cultural, social, personal, and/or psychological, but they all play into how and why consumers buy products, and through analysis, marketers can understand what kind of person responds to certain kinds of products and marketing strategies.

Cultures, is the one of the main factor which make the job for marketer more complicated in nature. Some of the reasons which influences behaviour of the consumer when comes to buying are:

The value of studying the consumer behavior is that it gives vital information to an organization for designing an effective marketing strategy. The way a consumer thinks, perceives, decides and is influenced is important in designing of promotional campaigns for any product.