Negative Influence of Advertising

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Targeting youth by advertisements happens in all forms and advertising companies are the only ones getting the profit from it. Advertising affects the life of youths lives in many negative ways because it has skyrocketed health risks, lowers self-esteem and increases money spent by youth.

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

Over half of eight to 12 year olds will spend their own money. This essay is about how advertisers target youth so they feel pressured to buy certain products. The three roles that advertisers play in the lives of youth are that advertisers overwhelm youth with ads, design ads to target youth so they nag their parents, and to target youth so they pressure others.

Statistics show that today companies spend nearly $17 billion annually marketing to kids. This paper will explore the effect that advertisements have on the growing mind of a child. It paper will support the view of the video “Consuming Kids” in the context that yes in fact advertising to children is a social problem and that adults should understand the seriousness of this matter; and they should also take steps to help the change the environment that their children are part of in-order to build a healthier future for them. The first section of the paper will take glimpses into early, tween and teen ages of a child and examine the social effects of technology and advertisement. The second section of the paper will discuss the

In fact, a recent study on materialism said, “children who watch a lot of commercials attach more value to money and things,” and, “...believe that happiness can be bought”(Opree). Children are more susceptible to being influenced by the advertisements they see. Therefore, advertisements aimed at adolescents often feature expensive toys and brands that appeal to children and cause them to want to purchase the items. The children also examine how delighted the people in the advertisements look with the products, and that makes them believe that they must buy their happiness. Another study shows that people will, “...establish buying habits they will carry into adulthood”(Day, Nancy). Basically, when children identify advertisements for popular items, they will begin to purchase the items and become loyal to those brands. These could be expensive brands that will influence their other purchases, making them think that if one item they purchase is expensive, then their other purchases must be expensive as well. Wanting their lives to be on the level of the expensive brands they own, consumers are becoming more and more materialistic.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

I have chosen sources from the media, literature and interviews for supporting the essays. The topic “The power of advertising: its effects on Children”

Children represent a large consumer power to marketers and advertisers. Firstly, because of the amount of money children spend themselves. Secondly, because of the influence they have on parents spending. Thirdly, because of their buying potential, so when they grow up they will become permanent consumers. The last reason is that they can easily be lured by advertisements. Buying and spending parents` money on sweets, food, drinks, video and electronic products, toys, games, movies, sports, clothes and shoes children bring big profits to companies. The reason for targeting advertising is huge income, brought to companies. According to Goodman (1999) children advertisement industry represents in more than $250 billion/year profits to marketers, and has approximately 900 000 brands to sell.

This may be true, but one of the biggest teachers in my life was my dad. Anytime I saw or heard a commercial for something attractive my dad would ask me if buying it was something that I needed or would be worth the money. Nine times out of ten the answer was no. Parents need to help children understand advertising. Our children are the future of this nation, and if they don't learn from a young age how to disipline themselves from implusive buying our economy will

Every year billions of dollars are made because of the advertisments you encounter on your day to day lives. Advertisements have helped America's economy for decades. They all may have their pros and cons, but not all ads have negative effects on children.

Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann & Reibling (2006), Godbold & Pfau (2000), Belstock, Connolly, Carpenter, & Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

On the other hand, advertisment have a lot of impact to the society. Some of them are it puse them Unexpected spend money, body insecure( lose their body confidence), and affect children attention. Producers make their advertisement very powerful to attract customer of attention using a beautiful woman or a handsome men, and some spend their money without get attention of the product only focus to the power of the attraction (beautiful woman or a handsome men) and going to dadet. Some advertisements are using a photoshop image to sale their product like diet medicines, beauty products and so on. Because of this some people considered beautiful, if they are light color, straight hair, and skinny body, and affect for some to lose their body confidence. The other impact of advertisement is advertising that affect children attention for these have limit understanding of advertisement. children are using television and internet; and there are a lot of advertisement that children they don’t know; and they want it. Advertisement should not exaggerate and should not use sex as a powerful tool of advertisement.