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Negotoations

Decent Essays

Preparation For this negotiation, I had prepared my BATNA (Best Alternative or a plan B in case my plan A failed) as mentioned by Fisher, Ury, and Patton (1991, p. 100), since every negotiator has a BATNA including the opponent. As a station owner, I was very clear about my interests in selling the gas station, I had done my market research, and I also knew “why” Taxoil was interested in the station and that they were looking to expand. As stated by Sebinus in his article, I was trying to understand the other side’s perspective. Based on all the calculations, I had come up with a target and reservation point. I knew that I needed at least $553 K (reservation price) to meet my expenses including all taxes that I had to pay on capital …show more content…

Thus we did go through the Information gathering phase (Carver readings) during our negotiation, but not much time was spent on any other phase. Lessons Learned Even though we reached an agreement that was acceptable to both parties, I got the impression that the Texoil representative did not disclose the real interest in buying the station. I was not convinced that the representative did not have more authority to give more money to us. As the seller, I felt that I could have quoted a higher price too. Our focus should be on Interest (why we want it) instead of what (position) in a negotiation, without getting into a compromise, building relationship for future. Opportunities for Improvement It probably would have been better if more information was shared between the parties. Since information is a key to every negotiation and it also builds trust, I think as a station owner I did not know the actual position and interest of the Texoil representative. Clear communication between the parties is important. Negotiations are successful if both the parties recognize the value of a relationship and have a mutual desire to continue it. It is also equally important to be considerate and accept the other party’s values, beliefs and

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