Neopets – Case Study
As per the Neopets website, Neopets is an online youth-focused virtual world whose primary focus is to allow members to create and take care of virtual pets. In addition to virtual pets, it also offers games, auctions, trades and messaging. Neopets have been created in 11 languages and generates more than 5 billion pageviews per month. With nearly 200 games, weekly contests, discussion boards, plots and thousands of virtual items to collect, Neopets members are as passionate about the site as they are about their virtual pets. Neopets has approximately 44 million members, and in the fourth quarter of 2007, Neopets averaged approximately 3.5 million monthly unique visitors globally.
How to avoid becoming a fad :
…show more content…
However unlike games such as World of Warcraft and Second Life that are based on real time action rendered in 3D, Neopets is primarily based on navigating through static 2D web pages, and playing small self contained puzzle-type games. Though Second Life and World of Warcraft do not target Neopet’s primary audience of girls under the age of 18, it also needs to move up the technology chain. There might soon be a 3D virtual pet website which might take away market share from Neopets and Neopets might see its adopter surfing to a 3D virtual pet websites.
Promotion strategy for Neopets :
Neopets has traditionally depended on word of mouth and viral marketing which is a subset of word of mouth to increase its spread. As per Hindle, Tim (2008, p205) viral marketing involves choosing a small group of well-connected individuals to launch a product or service via the internet or their mobile phones. The idea is that their approval will spread rapidly via their online network of connections, create a buzz around the product being marketed and result in millions of sales. This form of marketing has grown further with the popularity of social networks like Facebook.
While Neopets is very popular with kids who use the internet extensively, Neopets needs to consider other mediums to attract kids who are not yet extensive users of the internet. To do that Neopets has
This paper reviews and analyzes three main issues with the first one being leadership. Other sub-issues involve lack of vision, coercive leadership style, using taxpayer’s money for personal benefit and irresponsible top management. The organizational structure, mixed communication, and no clear indication to who to report to is the second. The third
The strategy that I have chosen is Market Penetration. This is using existing products and existing markets. I am going to increase customer awareness about a Foxtel movies and generate usage amongst customers. This can be done by using social media and running campaigns such as buy one get one free, rewards with products, or use celebrity endorsement. For my product, I am going to use social media integration, Celebrity endorsement and rewards.
This report provides a financial quarterly trend analysis for Petsmart, Inc. The U.S.-based company, together with its subsidiaries, operates as a specialty retailer of products, services, and solutions for pets in North America. The company offers consumables, which include pet food, treats, and litter; and hardgoods, such as pet supplies and other goods comprising collars, leashes, health care supplies, grooming and beauty aids, toys, apparel, and pet beds and carriers, as well as aquariums and habitats, accessories,
Pokemon has developed a new craze through many different aspects of entertainment. There is an animated cartoon series based on the
Central Idea: Pokemon is a very popular game that people all over the world enjoy.
I have decided that the content of my Position Paper will focus on the issues of struggles of acceptance and accommodations for service animals when introduced to public society and the problems that have risen over the past years for disabled handlers. This paper will focus specifically on an audience targeted towards business-owners, legal professionals, civil rights advocates, and the general Chicagoland area population because it is the region that will be focused on specifically. As a general starting point in my paper, I will briefly discuss the Americans with Disabilities Act. In Section 302 1: A(i) of the Americans with Disabilities Act, the law states that, “No individual shall be discriminated against on the basis of disability in
A service animal is any dog that is trained to do work or perform tasks for the benefit of an individual with a disability. The difference between a service animal and a regular pet is that a service animal does work/tasks that must be directly related to the handler’s disability. Service animals have been helping disabled humans since 1927. There are three types of service animals: guide animals, hearing animals, and service animals. A guide dog helps to guide the blind; a hearing dog helps to signal the hearing impaired to noises; a service dog helps do work for patients with disabilities other than blindness and deafness.
Online gaming is big business these days, with thousands of people connected to each other every
This competitive analysis was conducted to aid in the development of CanGo, an online gaming website. This analysis focused on three competitors: Big Fish Games, iWin.com, and Pogo.com.
As a host I, insert individual/club/kennel’s name, agree to pay the following expenses listed for the RKC Judge/Representative to judge/represent my show listed on the above date. As the Show Host, I will ensure that the RKC Judge/Representative receives the best accommodations that can be provided. If for some reason I should have to cancel with the hired RKC Judge/ Representative, I will notify them no less than 30 days prior to the event. I understand that it is my responsibility to reserve all that is agreed upon listed in Section 1 on page 1. If said host cancels a show less than 30 days out and the judge/rep has a signed agreement, the host will be fined $50.00 by the RKC, which will then be reimbursed to the judge/rep for their inconvenience.
Several strategies might be needed and usage of different media, such as TV, internet and word of mouth. Public relations and how your business is perceived by the customers and the market in general, can also play a part in proper promotional activities, which are successful.
The sun plays a very important role in the food web of the Australian grasslands as all energy that occurs in the food web is taken from the Sun (Arlington Classics Academy, 2015). However, the Sun does not directly provide the energy the food web. The energy must be transferred to the producers in the web in order for it to be useful (Arlington Classics Academy, 2015). This energy is again transferred throughout the web until it eventually reaches the top level carnivores. Due to this change and transfer of the Sun’s energy it’s evident that without the sun the food web would not be able to exist.
I just wanted to write a short explanation of my experience and why I had decided to leave Petco on Wednesday afternoon. I also would like to prelude this with a personal statement. I enjoy (or enjoyed) working at Petco. I enjoyed learning about the foods, seeing and playing with the dogs, and helping customers. For a part time job that I really used to fill some time (and achieve the goals I have a little faster) it was enjoyable on the surface.
Our modern world’s virtual connectivity can have subtle, but arduous effects on society as a whole and for each individual. While these technologies are relatively new compared to humankind’s grand history, each year, more research is being conducted and released on the impacts that social media, video games, and virtual simulations have on the youth. All this research seems to have one thing in common which is that even though technology does have obvious benefits, no one can deny the fact that there are some serious repercussions arising alongside the advantages. Most of these issues deal with emotional and social developments that can be observed in the more recent generations who are raised with access to technology. Experts have written
Another Disney invention is the soon to be released netbook, a "Netpal" for 6-12 year-olds. Made by netbook pioneer Asustek and selling for $350 at Toys "R" Us starting in late July. A version with more storage and a longer battery will go through Amazon.com and other retailers. The widget should go international by the end of the year. The Walt Disney Company is also now one of the biggest players in the fast-growing social gaming business. Recently the company said it had agreed to acquire Playdom–the outfit behind games like Social City, Sorority Life, and Market Street for up to $763 million. Under the terms of the deal, Disney (DIS) will pay $563.2 million for Playdom up front and an additional $200 million if the social gaming company meets certain unspecified growth thresholds. For Disney purchasing Playdom, the No. 4 social gaming company on Facebook (and No. 1 on MySpace), is a quick and easy way to extend its characters and brands to social games, a market that could be worth $1.5 billion within three years.