Abstract Neptune Gourmet Seafood is facing a problem with oversupply for existing demand. It can either decrease supply to match demand or increase demand to match supply. I recommend the latter. I further recommend the way to increase demand is for Neptune to increase its marketing efforts in its existing markets and to penetrate other markets it currently is not in. The Competitive Environment Neptune is a 40-year-old, $820,000,000 company, specializing in quality shell and non-shell seafood in a $20 million industry. It is North America¡¦s third-largest seafood producer, but that designation is misleading, because its revenues account for only 4.1% of the total market. As such it is but one of many firms operating in the …show more content…
Restaurants account for 66% of the company¡¦s revenues, but one-half of that is to local restaurants. Clearly, there are some untapped markets for the company¡¦s existing product line: more mid-west and eastern seaboard grocery chains, west coast grocery chains, and more restaurants throughout the United States, not to mention Internet sales to individuals and those seeking ready-to-eat, fish-based meals. The Fundamental Environment One of the major reasons for Neptune¡¦s current oversupply dilemma is because of changes in its fundamental environment: legal and technological. The legal change is new U.S. laws limiting the company access to fishing grounds near the coast, forcing it to go farther out to sea. The technological change is the addition of new more efficient fishing trawlers. As a result, the company is fishing in waters where supply is more abundant. They are using the new and more advanced fishing trawlers that allow them to catch more fish. In addition, the trawlers¡¦ more advanced refrigeration techniques enhance the shelf life of the catch, up to 50% longer. Major Market Drivers There are varieties of market drivers contributing to the current dilemma as well as to the solution to the problem. The rate of technological change, increasing industry globalization, changes in cost and efficiency, and regulatory influences all have
May 2007 to April 2009 Update Over the past two years, AFC has faced more intense competition, particularly from aquaculturists in Chile. In addition, Chilean output has increased the supply of salmon and the Canadian dollar has strengthened in relation to the U.S. dollar. As a result, AFC has been unable to meet its budgeted revenue targets. Stocks of unsold harvestable fish have increased, as well as the corresponding cost of maintaining the fish, and the company barely made a profit in fiscal 2009. In January 2009, AFC lost one of its largest retail customers, S&F Seafood, to a new salmon aquaculture firm, Nu-Farm Inc. This new
After the deaths of 37,508,686 soldiers by the end of World War I, Europe was a mess. Countries had been dissolved and rearranged, governments had fallen and been replaced, and economies were thriving then crashing, all as a result from World War I. One of the main goals at the end of World War I was to prevent another tragedy like World War I from happening again. Clearly that did not happen, as World War II still happened, causing over 50 million deaths. The repercussions of World War I caused World War II due to radical ideology, bad economic conditions, and nationalism to the point of extremity.
The availability of seafood in Canadian and Argentinean waters is also dependent on the total allowable catch allocated to Clearwater in a given area. Although the totals allowable catch in these areas and Clearwater 's enterprise allocations have been largely stable, fishery regulators have the right to make changes in the total allowable catch based on their assessment of the resource from time to time. Any reduction of total allowable catches in the areas from which Clearwater sources seafood, or the reduction of stocks due to changes in the environment or the health of certain species, may have a material adverse effect on Clearwater 's financial condition and results of operations.
What driving forces do you see at work in this industry? Are they likely to impact the industry’s competitive structure favorably or unfavorably? (Did we answer this question?)
The world’s largest food fishery is on the verge of collapse. Pollock, used to make McDonald’s fish sandwiches,
First, I will intend to take you on a brief journey through the horror genre and the conventions that have been associated. Second I will show you how these conventions are used in the film Jaws. Let’s take a closer look at the history of the horror genre. To get started we are going to start with the first era or as it’s called the silent era. This era was based on monsters such as Frankenstein (1910), Dracula (1912) and The Hunchback of Notre Dame (1923). The horror was all about the make up and the clever use of lighting, to add thrills.
Given the changes in Red Lobster’s strategy over the past few years and the surprising ability to attract new, “experiential” customers, it our recommendation that they modify their strategy to focus on pursuing this type of clientele. We will go into further detail momentarily; however, the reason for focusing on the experiential customer group is that Red Lobster has the opportunity to increase revenue and net operating income at each restaurant by 20% or more. Granted, these are enormous gains and it will take a few years to realize their full potential, but for the reasons laid out below, we believe these gains are a realistic possibility.
A. Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding. My recommendation is to launch a mass-market product under a different product line in order to monetize excess inventory and position Neptune to capture more of the North American seafood market share. Going forward
Neptune Gourmet Seafood is facing two major issues – an excess inventory problem and shrinking
| - BRF owns 77% of domestic revenue generated from food retailers. - BRF needs to invest in selling a wider variety of food services in order to grow their market share and generate more revenue domestically.
The Boiling Crab is considered to be a restaurant business; therefore, the main focus of the business is to increase new customers and sustain the existing customers. The restaurant is also considered to be in the service business, so many customers expect a good service and food from this kind of business. Moreover, referring to table 1, the main focus of the business is in California because twelve locations have already opened, but the other four locations will be opened soon. Referring to IBIS World, the business location percentage for the seafood in California is 14.4% which is the highest percent in U.S. Therefore, the company focuses on the right location for the seafood restaurant.
New England Seafood Company is a leader in the northeastern United States in harvesting and processing seafood. The company’s senior executives believe that there must be a change in the corporate strategy to maintain their competitive advantage, as foreign producers are affecting their current yields. Currently, New England Seafood Company operates in the Atlantic Ocean and Gulf of Mexico dealing exclusively in saltwater fish. Management feels that a move into the freshwater fish sector will provide the company with a new directive and future stability.
The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data
The assertion that adult attention deficit hyperactivity disorder is more of a gift than a disease can be argued in multiple ways. For an audience of clinicians, the subject of the argument would most likely be the diagnosis itself. Such an argument would be an argument to convince and, given the audience, it would require a fact-centered approach, known as logos, to resonate, and these facts would ultimately involve statistics in one form or another. There is a real risk of losing credibility by presenting statistics in support of an alternative hypothesis to an academically inclined audience who are would be very familiar with the scientific method. As Everything’s an Argument states, “…numbers rarely speak for themselves. They need to be
|the industry and its challenges it is important to understand its various phases of growth so far. |