Class or Mass? Neptune Case Study Anitra Jiles Dr. Etido Akpan Webster University October 7, 2014 Neptune Gourmet seafood is the third leading seafood distributor in North America. They market frozen and processed seafood to retailers, their products are considered high quality brand seafood, and Market prices are changes daily with seafood, meat and fruits to customers who want to have quality goods. The knowledge creative organization’s strategy is to be one step ahead of the competitor
Abstract The fish market is a 20 billion dollar industry and one company has played a major role. Neptune Gourmet Seafood is an 820 million dollar corporation that has just recently invested heavily in technology, allowing their trawlers to move further out to sea to fish and maintain the quality the company has been known for. In doing so, they have found themselves reaching a decision point. Even though they have been going further out to sea, they have been bringing back larger than normal
Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding.