Neptunus Report

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Companies find opportunities in product innovation by providing new products and services to customers. This keeps current customers interested in doing business with the company and has the potential to attract new customers. Sometimes this is done by creating new products, greatly changing an existing product or by just changing the way the current product is presented. Another form of product innovation is branding. By creating a more positive brand image a company can keep the interest of consumers.

The R & D facilities allowed them to continuously come up with new products in the market. In my opinion they are flooding the markets with many new products, in a way they are confusing an average golf player with too many different types of golf club.

The pharmaceutical industry uses more intensive, widespread advertisements than any other industry in the United States (Federal Trade Commission 11). According to James Greenan, former presiding officer of the Federal Trade Commission, the industry's ads "usually function to present a problem-solution equation and register that equation in the memory of the potential consumer along with the brand name of the product involved" (Greenan 95). The brand name is presented as a possible solution to a problem. It is hoped that, in the potential consumer's mind, the brand name is associated with relief from an uncomfortable situation. For example, the two ad slogans,

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The Taco Bell commercial had a little bit of humor, but at the same time serious in the sense of the food tasting so good. Honda was more informing people of the best model of a brand of their car. Luden’s cough drop was again informing people, as well as, a dramatic effect in the sense of someone acting ill. Glad commercial was more of showing compassion for the product. The Blue Wilderness was informing people of their wonderful product and showing compassion towards keeping dogs healthy. Eos also had compassion because it wanted people to feel the sense of relief after using it. Lastly, Volkswagen was more informational and wanted people to see the wonderful product that they are trying to

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

Companies have many ways that they persuade their consumers to buy their products. They use concrete facts to appeal to and persuade their buyers into buying their products. How they present their information is vital to grab buyer's attention. In this essay, the writers are mocking advertisements in a humorous way through a fake product called MagnaSoles that they are selling to people with sore feet. They use many rhetorical devices to achieve this goal.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

Advertisements have one primary purpose that is to persuade. Prescription medications Ads tell the consumers to get treatment and also imply that they have the need for it to solve their problems. Since prescription Ads have been introduced, the pharmaceutical

Product Innovation – Innovation of new products had failed many times and MTI has lost reputation with Wall Street. This process had been placed on the backburner and when the CEO came on board there were only six products in the pipeline. Therefore, to be successful in the future, MTI needs to invest more in R&D and focus on delivering new products.

New Product Development : the aggressive investment strategy into R&D division led to speed in releasing new products in the market. This gave the company higher ROI returns projections. The faster cycle of innovation led to multiple product availability in the market which led to further increasing the gap between them and the competitions and also the company indulged in manufacturing self brand products rather than Co-branded or Partnerships.

Informative advertising creates brand awareness and knowledge of the new products, where persuasive advertising aims to create liking and preference, resulting in the purchase of the new product (Kotler, Keller, 2012). Therefore both informative and persuasive advertising are will be very important consideration for the Sonic as it begins to use consumer advertising.