Nescafe : Product Type Instant Coffee Corporation

Continuous war in combination with rampant drug trafficking has caused the coffee industry in Colombia to struggle for many years, though Colombia’s long history with coffee predates that struggle. The coffee plant first reached Colombia sometime in the late 1700s (Encyclopedia of World Trade: From Ancient Times to the Present) and Colombia entered the coffee trade in the 1830s (Wikipedia, Coffee Production in Colombia). The geography of Colombia lends itself well to coffee production. Located in southern South America, Colombia is home to the Andes Mountains, which provides an optimal altitude for coffee (and coca) to grow. The Andes have three sets of mountain ranges, the Western Cordillera, the Central Cordillera, and the Eastern Cordillera. The majority of the coffee plantations in Colombia are on the western side of the Eastern Cordillera (Philip’s World Factbook 2008-2009).

Coffee was first created in Yemen. From Yemen, coffee moved into the Arabic culture. Europeans then smuggled coffee beans into Europe.

Coffee originated from Ethiopia and quickly spread to Arabia Felix; which is known today as Yemen.

The result is strong coffee that has a layer of foam on the surface and the residue collects at the bottom.

Coffee is then sent to roasting facilities where it is blended. By “manipulating the composition of the blend, roasters

1. Coffee is one of the most common breakfast items found on any table in the morning and now sold all throughout the day. Coffee is grown and exported from places like Columbia and the Asian Pacific, to anywhere like Hawaii and the biggest producer, Brazil. 1/3 of the world 's coffee supply comes from Brazil, because of the nations tropical climate it is able to grow coffee very easily and plentiful. Brazil had many other types of climates but the hot and tropical one is great for the production of coffee.

National governments in coffee growing countries have a major investment in Starbucks. Some of these countries include Costa Rica, Guatemala, Kenya, Nicaragua, and Tanzania. Starbucks strive to be responsible for its

Asia and Africa. Starbucks has a signature flavor to its coffee beans, called the Starbucks

After the coffee is roasted it is packaged. This stage of the value chain includes the physical packaging of the roasted coffee as well as the upstream material requirements for the packaging itself.

Essentially the warm water will run through the coffee beans and extract its properties. The flavor of the coffee beans would disperse into the water. The water would change color and smell like the coffee beans as these properties are drained from the coffee beans.

For each cup of fresh coffee, coffee beans should be grounded just before brewing. Therefore, for each customer, the coffee is treated as fresh produce. Coffee should not be overexposed to oxygen, light, heat and moisture. In order to save customer from the time of waiting for the clerk to grind their coffee, customers can grind their own coffee beans in the store. Instead of walking in to wait in line, customers can help the process by grinding their own coffee beans before getting in line. The grinder will be pre-set to grind the coffee beans to the perfect texture of fineness.

With the increase in demand of coffee within coffee drinkers globally, coffee has successfully ensured its place to become the world’s second largest commodity. (cite) Coffea, commonly known as the coffee plant, is the member of the Rubiaceae family (USDA 2015). While there are various species of the coffee plant, Coffea Arabica and Coffea Canephora are mostly grown. However, between them Coffea Arabica is considered to have greater quality and flavor. Brazil is known as the top manufacturer of coffee followed by countries such as Vietnam, Indonesia, Colombia, and Ethiopia (USDA 2014). The rising demand for coffee has amplified the dependence of the coffee industry on countries that grows coffee. Using pesticides on coffee fields seemed to be an ultimate solution for farmers who were hoping for maximum productivity of coffee. Pesticides are used in agriculture in order to protect plants from fungal diseases, pests, and insects that affect the growth of food crops. On the short run, using pesticides has an advantage as it increases the production and the quality of coffee. However, pesticide practices have detrimental impact on the environment, the quality and the amount of coffee manufactured, and the health of the farmers in the long run.

There’s not clear information about how coffee arrived in Colombia. The historic archive says that the Jesuits brought the seeds around 1730. The tradition says that the seeds arrived threw the east of the country, and the harvest where registries in Giron, Santander and Muzo, Boyacá. In 1835 the first commercial production produced 2560 bags and they were exported from Cucuta’s custom. Then the coffee extended to the center and west of the country in the departments of Cundinamarca, Antioquia and the zone of old Caldas. The consolidation of coffee as a product for exportation was from the second half of XIX century. The great expansion of the world economy in that period made that the Colombian peasants find an attractive opportunities in the International market. Between the end of 70s of the XIX century and the start of the XX century the annual production of coffee passed from 60.000 bags to 600.000 bags, this was made in the main big farms of the departments of Santander and Cundinamarca, having at the end of XIX century, 80 percent of the total coffee national production. There was a decline in the international prices in the first years of the XX century; this made a big change in the Colombian coffee cultivation. It can be concluded that in the period between

Let the coffee and water steep together for 24 hours before straining well. That sounds like a long time to make coffee, right? But the good news here is that you can make a large batch and store it in the fridge. It will stay fresh for weeks!

Making a delicious coffee with a cold brew is the best way to ever exist and easy to do