Nescafe Vision Mission Goal

1652 Words Jun 28th, 2013 7 Pages
Nescafé is a brand of instant coffee made by Nestlé. It comes in many different product forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler and Vernon Chapman.

The dairy products at Nestlé are a big driving force for the growth of the company's sales. With the health kick of the many individuals around the world, it pushes the innovator and renovators of Nestlé to reach new height in finding better and healthier products for their consumers. More recent, dairy division became a big potion of the company's
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An international staff of 3500 engaged in thesearch for innovative new products and the renovation of existing ones.
Another thing is high level of marketshare and that people all over the world trust andrecognizes Nestle as a big brand name.
: they are low cost operators which allow them to not only beat competition but also edging ahead operating excellence, innovation, renovation, product availability and communication are major strengths

One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants.
Nestle Plain Yogurt has proved to be a Nestle weakness because it has been unable to make its market place in USA. But Nestle by analyzing the sensitive areas can overcome its weaknesses. less consumer research in few areas.
The company's exports stood at Rs 2,571 mat the end of 2003 (11% of revenues a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia
. This constitutes a big chunk of the total exports to a single location

SWOT Analysis
Broad geographic coverage – Nestlé is the leading player in hot drinks in every regional market, except North America (in which it ranked sixth in 2007),
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